Mad Media, a San Diego based multi-disciplinary creative agency, has produced and published a new website for famed off-road vehicle builders Jimco Racing Inc. Based in Santee, CA, Jimco has been the leading builder of off-road race vehicles worldwide for the past three decades. Founded by car builder and racer Mike Julson, Jimco stands for quality, performance and passion. With more wins than any other builder, Jimco Racing Inc. continues to be a leader in off-road vehicle design and manufacturing.
The Mad Media designed Jimco website, was created to showcase Jimco’s hand-built race vehicles and showcase their other services as well. It was programmed to be search engine friendly, integrate social media, and be easy to maintain. The site features a custom content management system that allows Jimco to handle the majority of their own website updates, including news.
“Jimco is the premier off-road vehicle builder on the planet. We built them a custom website that showcases their vehicles, and is a functional tool to support their business,” stated Mad Media’s CEO/Creative Director Matt Martelli. “Jimco founder Mike Julson wanted a clean website that was easy to navigate and update, and that’s what we delivered.”
“I think like a lot of companies, we put off fixing our website because it seemed really complicated and expensive. The guys at Mad Media came up with a very clean, elegant design. They helped us simplify the presentation, and they made it so we could do all the updates ourselves. It’s so great that they know off-road racing too – you can just tell that they really focused on what our customers are looking for as they designed the site,” commented Julson. “It really helps to use a group that is passionate about the culture of off-road racing.”
“Web design is constantly changing, so we are always trying to evolve the websites we design to take advantage of technology. But we also focus on creating custom websites that fit your business needs and are easy to update. The most powerful marketing tool a business has is its website.” stated Martelli.
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