29 Torchmate Racing announces unique campaign at the 2012 Griffin King of the Hammers to benefit OHV access issuesTorchmate CNC Cutting systems, and its parent company Lincoln Electric will continue Torchmate‘s history of involvement in the King of the Hammers with the introduction of “The Lincoln Experience”. The partnership of Lincoln electric welders and the Torchmate CNC cutting system presents a opportunity to explore the equipment’s full potential by offering attendees of the event a chance to participate in building a hands on interactive art project tailored to The King of the Hammers event. Demonstrations of the Torchmate machines will take place the entire week of the event with Torchmate CNC machines and technicians available to assist race teams who need specialized parts replicated. The weeklong event will build up to Thursday’s contingency show with Lincoln/Torchmate branded athletes and celebrities appearances in the V20 vendor booth location.

The Lincoln Experience at the King of the Hammers will focus on production of a three dimensional steel hammer and crown that will stand approximately 6 feet in height. The project will go from concept to reality with the assistance of the general public. Attendees are encouraged to participate by welding individual pieces of the puzzle like structure together. The entire structure is composed of 250 of individual plate steel pieces that will be cut on site with the use of a 4×4 Torchmate CNC cutting system and a Lincoln Tomahawk ® 1000 Plasma cutter. “This project gives off-roaders the opportunity to experience Lincoln Electric in a practical setting rather than welding and cutting scrap metal parts. I think its going to be pretty cool to see this project come together over the course of a couple hour’s” said JT Taylor who will be racing the Torchmate Ultra4 car in the main event at King of the Hammers.30 Torchmate Racing announces unique campaign at the 2012 Griffin King of the Hammers to benefit OHV access issues

After completed the first Lincoln Experience art project will be auctioned off at the event on Friday during the 6th running of the King of the Hammers main event with proceeds to benefit the Off-Road Business Association (ORBA). “There is no better way to showcase the experience Lincoln Electric brings to the off-road industry then a demonstration like this, and ORBA is thankful to have Torchmate include us in a project that can bring attention to the important issues associated with OHV access opportunities throughout the country.” Commented Fred Wiley ORBA President.

33 Torchmate Racing announces unique campaign at the 2012 Griffin King of the Hammers to benefit OHV access issuesHammerking Productions and its Griffin King of the Hammers event attract nearly 20,000 people from around the world for a weeklong off-road gathering like no other. Attendees are encouraged to explore the racecourse on off days, mingle with the drivers, and participate in seminars and projects like the Lincoln Experience. “In the 6 years of the event I have raced, I have never seen an art project built during KOH, this event has really grown beyond expectations.” said long time racer Bart Dixon. Dixon went on to say, “Its like the Burning Man of Off-Road!”

34 Torchmate Racing announces unique campaign at the 2012 Griffin King of the Hammers to benefit OHV access issues

 

Torchmate, a Lincoln Electric company, is headquartered in Reno, NV and manufactures custom CNC plasma cutting tables and other automation solutions for manufacturers worldwide. For more than 30 years, whether with a plasma cutter, router, water jet, engraver, glue gun or other tools, Torchmate has provided more options, accessories and innovations than any other CNC cutting table manufacturer. For more information, call toll free at (866) 571-1066 or internationally at (775) 673-2200, or visit the Company’s website, www.torchmate.com.

The Lincoln Electric Company, headquartered in Cleveland, Ohio, is the world leader in the design, development and manufacture of arc welding products, robotic arc welding systems, fume control systems, plasma and oxyfuel cutting equipment and has a leading global position in the brazing and soldering alloys market.35 Torchmate Racing announces unique campaign at the 2012 Griffin King of the Hammers to benefit OHV access issues

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