RockyRidge-MT-TruckSTOW, OH – April 3, 2013 – Mickey Thompson has teamed up with Rocky Ridge Custom Trucks to build 100 limited edition Rocky Ridge Mickey Thompson Signature Series trucks. Each custom built 2013 Chevy or GMC 1500 truck will feature Mickey Thompson’s 20×9 Sidebiter wheels and 35×12.50R20 Baja ATZp3 tires as well as custom painted graphics featuring the ATZp3 tread design.

“This limited edition Signature Series truck is an awesome tribute to our brand, our 50th anniversary and to our new ATZp3 all-terrain tire that we will be launching this year,” stated Ken Warner, VP sales and marketing, Mickey Thompson. “We really enjoyed working with the Rocky Ridge team on this project.” 

Available by special order through any Chevrolet or GM dealership, the concept was unveiled at the National Automobile Dealers Association (NADA) show in February. Each truck will be fully customized with a variety of products in addition to Mickey Thompson tires and wheels including:
·       Six-inch ProComp® Suspension Lift Kit
·       N-Fab Pre-Runner Bar with Three Off-road Lights
·       Grillcraft Black Mesh Grille
·       Three N-Fab Step Bars
·       Color-Matched Fender Flares
·       Tailgate Spare Tire Carrier
·       Flowmaster® Slanted Black Dual Exhaust
·       Mickey Thompson Logo Headrest
·       Four Piece All-Weather Floor Mats
·       Smoked Aeroskin Hood Protector
·       Four Piece Slimline Rain Guards

“This truck was conceptualized based upon our love of off-road racing,” stated Trent Cawthon, Vice President, Rocky Ridge Trucks. “The new Mickey Thompson ATZp3 tires and Sidebiter wheels are perfect for this custom truck, and as a huge supporter of the brand, we had a great time putting this project together.”

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About Mickey Thompson Performance Tires & Wheels

Max-Trac Tire Co., Inc., dba Mickey Thompson Performance Tires & Wheels, markets racing and high-performance tires and wheels for street, strip, truck, and off-road applications. The company was founded in 1963 by racing legend Mickey Thompson and is headquartered in Stow, Ohio, USA.  For more information, visithttp:/