“This year marks the 47th anniversary of the Mint,” commented Matt Martelli. “This is not just a race – this is a massive cultural happening that allows us the chance to showcase the most dynamic and exciting motorsport on Earth to tens of thousands of off-road enthusiasts. People come from all over the United States and beyond to race, party, and spectate with us here in Vegas – and we’re thrilled that we can share off-road racing with them by hosting the most historic and challenging race in professional off-road racing.”
The 2014 General Tire Mint 400, will take place Saturday March 15th in Jean, NV just South of Las Vegas. The racing will begin with the “Limited” vehicles at 6:00am and continue with the “Unlimited” race beginning at 1:00pm. The race for both classes will run late into the night and into the following morning. This year’s Mint 400 will feature the largest spectating areas of any off-road race – specifically designed to highlight the capabilities of the incredible off-road racing vehicles.
2014 marks the fifth year that Mad Media will return as the exclusive marketing group and television production team for The Mint 400. Mad Media was hand picked by General Tire to cover the 2010 Mint 400, and they have produced uninterrupted national television coverage – and accompanying DVD and digital programming via iTunes, for the past five years. Mad Media has expanded the reach of the historic Mint 400 race to a global audience – and they will be expanding their coverage in 2014. The Mint 400 will air on Sunday, July 6, 1:00 PM – 3:00 PM ET on NBC as part of the Red Bull Signature Series, the most progressive action sports property in the world.