Author Archive for MadMedia

TJ Flores is ready to bring it to the rocksTJ Flores has a reputation for doing more with less in the desert, regularly pushing his Class 1 car to victories in Best In The Desert and SNORE races ahead of teams with more horsepower and funding.  He is accustomed to being the underdog, so Flores didn’t shy away from driving in the crossover sensation that is the Griffin King of the Hammers.  “I am always looking for a new challenge,” Flores shared.  “I went out to Johnson Valley recently and ran last year’s course…  I never knew that you could get such an adrenaline rush while driving so slow!”  King of the Hammers combines desert racing and rockcrawling in one epic race. Read More→

Tim Casey and La Paz Racing on their way to another victoryIn an environment notorious for destroying equipment and drivers’ will, La Paz Racing has found the secret to success in the desert.  “Drive the vehicle you have, not the vehicle you wish you had,” La Paz driver Tim Casey shares.  This philosophy has provided Casey with not just a rock solid finish rate, but an unprecedented nine class victories in the last two years,  including SCORE International’s 2010 Baja 500.  Most recently La Paz Racing won Best In The Desert’s (BITD) Henderson 250 to secure the Class 8100 title for the second consecutive season.  Read More→
General Tire Presents The Mint 400The world-renowned General Tire Mint 400 was recently acquired by The Martelli Brothers – partners in the nationally recognized marketing/production group Mad Media – who have since formed a multi-year partnership with Casey Folks of Best in the Desert to manage the event.  The Mint will now be part of The Best in the Desert American Off-Road Racing Series, but will remain open to privateers.  Hundreds of race teams will compete in twenty different classes of race vehicles at next year’s Mint 400, which will take place the weekend of March 23rd – 25th 2012 in Las Vegas, Nevada. Read More→

Adam Householder Takes The Trick Truck Victory In Henderson

Wednesday, December 7th, 2011

Adam Householder on his way to his second BITD win of the seasonAdam Householder just keeps getting faster and faster.  After starting 28th off the line at Best In The Desert’s (BITD) Silver State 300 earlier this season, Householder shocked the competition and brought home his first Trick Truck win (BITD’s equivalent of SCORE Trophy Trucks).  Since that time Householder has consistently put the No. 24 Householder Motorsports Ford near the top of the standings in both BITD and SCORE International; the only driver to earn Top Five season standings in the most elite class of each of these series. Read More→

There are no slow riders on the THR Motorsports teamTHR Motorsports / Bonanza Plumbing team rider and past Tecate SCORE Baja 1000 winner Robby Bell started ninth off the line on the Precision Concepts-prepped Kawasaki KX450F and was physically third on course after the first 90 miles of technical terrain.  Bell then handed the bike off to reigning Vegas to Reno champion Shane Esposito, who moved the THR Motorsports / Bonanza Plumbing team into second place by Race Mile 190 when one of the main competitors ran out of fuel.  No one is impervious to mistakes in Baja, but the THR Motorsports / Bonanza Plumbing team knew that their biggest competition wasn’t on two wheels, it was Baja itself.  Read More→
Larry Roesler was off to a fast start before engine failure ended No. 19's day“When you are racing in Baja anything can happen,” Troy Herbst explained.  “That is part of the appeal, but it sure makes it tough to plan ahead.”  Troy’s No. 49 Terrible Herbst Motor Sports Ford was at the starting line for the Tecate SCORE Baja 1000 when word came across the radio that a semi truck was blocking the course and the marquee Trophy Truck field would restart at Race Mile 5.  The surprises started early and never stopped for the next sixteen hours of non-stop racing from Ensenada to San Felipe and back again.  Read More→

Sheldon Creed: The Future Of Off Road Racing Is Now

Thursday, November 17th, 2011

Sheldon Creed Motorsports

A mere fourteen years old, Sheldon Creed has experienced more Lucas Oil Off Road Racing Series (LOORRS) victories than birthdays.  The three-time Kart champion took home his 17th short course win last weekend at the Las Vegas Motor Speedway, this time in the ultracompetitive Super Lite class.  It has hard to believe that Creed’s first time racing in the Super Lite spec class was in September at Speedworld, where he reached the podium in a field of 14 trucks just a week before his fourteenth birthday. Read More→

THR Motorsports

Did you hear that?  The winds of change are in the air as THR Motorsports and Bonanza Plumbing have assembled a motorcycle juggernaut to usher in a new era at the Baja 1000.  THR owners Scott Jacobson and Rob Sims have teamed with Precision Concepts and Purvines Racing to assemble a dream team of motorcycle riders atop a green Kawasaki KX450F and fueled by Monster Energy.  Combining youth and experience, the five rider all-star team includes; Shane Esposito, Robby Bell, Bobby Garrison, Steve Hengeveld and David Pearson. These five talented riders have a combined 15 Baja wins between them. The Kawasaki KX450F prepared by Bob Bell of Precision Concepts.  For those unfamiliar with the Precision Concepts name, they have numerous Baja wins to their credit and are always working towards that next big win. Read More→
You can't miss Corey's trademark orange Method wheels on the trackWhen word spread that Traxxas’ The Off Road Championship (TORC) was going to hold an all-out, no-holds-barred PRO Light race at the end of the season with over $20,000 in prize money, it got Corey Sisler’s attention.  Sisler has a reputation for putting the No. 19 AEM Performance Electronics Ford in contention for the win at every race, so his chance to bring home some cash from the PRO Light Cup are very good. “TORC was very accommodating,” Corey revealed.  “I have proven I can hang with Deegan and Brandt and I want to see what the TORC guys like Caddell and Hubbinette have for me.  If things go well I might have to do more TORC races next season.”  Read More→

Corey Sisler Heats Up Speedworld In Pro Lite Unlimited

Tuesday, September 27th, 2011

Corey Sisler was flying high at Speedworld

 Earlier this season during the Lucas Oil Off Road Racing Series (LOORRS) first visit to Speedworld Off Road Park, short course phenom Corey Sisler wowed the crowd by crossing the finish line on fire to reach the podium in Pro Lite Unlimited.  In last weekend’s return to Speedworld, the grandstands were on fire as the crowd braved triple-digit heat in order to watch short course racing’s fastest racers.  Sisler got off to a great start, second quickest out of twelve racers on Friday’s practice with the newly applied AEM Performance Electronics logos gracing the side of his No. 19 Pro Lite Unlimited truck.  Read More→
Corey Sisler is proud to announce AEM as a new sponsorIn only his second season racing in Lucas Oil Off Road Racing Series’ (LOORRS) highly contested Pro Lite Unlimited class, No. 19 Corey Sisler has quickly established himself as a force to be reckoned with.  Already earning five (that’s right, FIVE) podium finishes this season, fans aren’t the only ones taking note of Sisler’s skills on the track.  Corey recently landed a deal with AEM, manufacturers of high quality air intake systems and innovative vehicle electronics.  “Corey is exactly what the future of off-road racing is all about. He is young, talented, and dynamic driver,” explained Kirk Miller, AEM’s VP of Sales and Marketing.  “The fans love to watch him race and we are extremely happy to have him as a part of the AEM family of professional racers. We have supported a lot of racers and helped them launch their careers; Corey clearly has a bright future in short course off-road.” Read More→
Garrick Freitas leading the pack at Vegas to Reno
In only his second season racing in Best In The Desert’s unlimited ranks, Garrick Freitas has made his presence known by winning the TSCO Vegas to Reno race.  Winning in desert racing’s premier Class 1500 and coming in 2nd overall out of 298 vehicles in the longest off-road race in America was anything but easy though.  Freitas was still harboring demons from last year’s Vegas to Reno event.  In 2010 Garrick was running at the front of the pack when he cart wheeled his Jimco Champion less than 100 miles from the finish line.  Read More→