HERCULINER Protective Coating Beautifies, Protects and Saves Money.
Northbrook, IL - In the rough-and-tumble world of outdoor
recreation, 4x4 vehicles have a tough life. Many have found liners
to be the perfect means of both protecting their investment and
enhancing the appearance of otherwise battle-scarred tubs, body
panels, or bumpers.
those using their vehicles for off-road adventures and as part
of their active lifestyle, Old World Industries has just introduced
HERCULINER, the first Do-It-Yourself (DIY) brush-on polyurethane
coating kit. Herculiner is an advanced-formula coating of polyurethane
and virgin rubber granules that forms a tough, textured protective
coating that is skid resistant and prevents rust and corrosion.
is a high quality and affordable alternative to plastic liners
and professionally-applied spray-on liners, which can cost upwards
of $500 to $600. Plastic liners also require drilling mounting
holes, increasing the chance of the very rust that liners are
intended to prevent.
is a breakthrough in the protective coating technology," said
Jeff Stauffer, Vice President of Marketing for Old World Industries.
"It has all the benefits of a professional spray-on liner coating
at a much lower cost." HERCULINER is sold nationwide with a suggested
retail price of under $100.
more-expensive dealer-installed spray-on liners, HERCULINER comes
in an economical DIY kit that is easy to use. The Kit includes
one gallon of HERCULINER textured polyurethane coating, application
brush, two rollers, roller handle, and an abrasive cleaning pad.
One gallon of HERCULINER covers 60 square feet with two coats.
Quarts of HERCULINER cover 15 square feet with two coats, and
can also be purchased separately for $29.99. (Suggested retail
price) The HERCULINER application process can be boiled down to
three easy steps: first, prepping; second, brushing and rolling
the coating on the surface; and last, drying time. Preparation
is a simple matter of cleaning the surface and masking off the
perimeter to ensure that HERCULINER does not get on unwanted areas.
is then applied using the brush and rollers included in the kit;
the entire application process takes three to four hours. After
90 minutes, the bed is dry to the touch and is ready for light
use in ten to twelve hours. Within 24 hours, the coating is fully
cured. In the unlikely event the liner is gouged, HERCULINER can
bond to itself making touch up a simple matter of brushing over
the gouge. Repairing spray-on liners requires going back to the
liner dealer and unnecessary down time and inconvenience.
World Industries, a privately-held company with world headquarters
in Northbrook, IL, markets and sells automotive parts and chemical
products in more than 50 countries. The company's key brands include:
SplitFire(r) Spark Plugs and DUAL-MAG(tm) Ignition Wire Sets,
PEAK(r) Antifreeze, SIERRA (r) Antifreeze, PEAK(r) RV & Marine
Antifreeze and PEAK(r) Premium Windshield Wash.
further information, contact: Herculiner www.herculiner.com
Old World Industries, Inc.
4065 Commercial Ave.
Northbrook, IL Phone: (800) 477-5847 FAX: (847) 559-2021