ELECTRONICS LAUNCHES WORLD'S FIRST TWO-WAY FRS RADIO WITH AM/FM
IL -Re-inventing the use and consumer appeal of family radio
service (FRS) devices, Cobra Electronics announced its new microTALK*
FRS-115, the first and only product to combine a digital AM/FM
stereo with FRS service into one compact unit. The addition of
the AM/FM stereo enables consumers to enjoy the use of a personal
stereo while continuing to benefit from the enhanced two-way communications
features that Cobra's microTALK FRS radios offer.
FRS-115 is part of the new line of microTALK two-way radios showcased
in Cobra's booth in the Las Vegas Convention Center at the Consumer
Electronics Show (CES) in Las Vegas in January.
is changing the way two-way radios are used by bringing them to
a new level of fun and functionality," said Tony Mirabelli,
senior vice president of sales and marketing of Cobra Electronics.
"We view the two-way radio market as a key growth area for
Cobra because the capabilities and potential for this product
are a perfect fit for our technological expertise. Being the industry's
first company to add an AM/FM stereo to our microTALK product
line is a great example of how committed Cobra is to two- way
communications and how we will continue to move this market forward.
AM/FM stereo enhancement makes the FRS-115 not only a useful communications
tool, but a fun entertainment device similar to a personal stereo,
so that it can be used while biking or hunting, at football games,
to and from school, at the beach or while exercising.
goal is to continue developing new and appealing features for
the microTALK line so people will carry one on their belt or in
their purse, briefcase or backpack," Mirabelli said. The microTALK
FRS-115 offers consumers clear, two-way communications for up
to two miles and access to all 14 communications channels. It
also includes stereo headphones so that consumers are able to
listen to the AM/FM radio while still benefiting from the two-way
communications that family radio services offer. When a communication
comes through, the FRS signal can override the AM/FM radio, enabling
users to clearly hear the message being sent.
The microTALK FRS-115 is ideal for all types of outdoor enthusiasts
including campers, hikers, skiers and hunters who enjoy listening
to the radio but want state-of-the-art two-way communications
to stay in contact with others in their group. In addition, it
enables busy parents to keep in touch with active children and
teenagers who are at the playground, outdoors or visiting with
The microtalk FRS-115 features a convenient backlit LCD display
that allows for easy viewing at night or in dark conditions and
sports a compact, ergonomic design that includes an ultra-compact
SuperFlex* antenna, making it ideal for all types of outdoor activities.
In addition, the microTALK FRS-115 features a belt-clip holster
that provides consumers with a convenient way to wear the device
and can also function as a desk stand.
user-friendly features of the microTALK FRS-115 include an incoming
call alert, enabling one microTALK unit to ring another simply
by pushing the "call" button, and a "roger beep" feature that
indicates the completion of one user's transmission and signals
the other user to talk.
microTALK FRS-115 will be available in September, 2000 at most
retail stores nationwide for a suggested retail price of $89.95.
Cobra Electronics Corporation (NASDAQ: COBR), headquartered in
Chicago, Illinois, is a leading domestic and international manufacturer
of consumer electronics and two-way communications devices that
help people communicate more effectively. Cobra Electronics manufactures
products in a wide variety of markets, including safety/radar
detection systems, two-way radios, citizen band radios and CB