COBRA
ELECTRONICS LAUNCHES WORLD'S FIRST TWO-WAY FRS RADIO WITH EXCLUSIVE
WEATHER ALERT* SYSTEM
Chicago,
IL - Targeted towards outdoor enthusiasts who want a reliable
two-way communication system and up-to-the-minute weather reports,
Cobra Electronics Corporation (NASDAQ: COBR) announced its new
microTALK* FRS- 315WX, the industry's first family radio service
(FRS) device that provides access to NOAA (National Oceanic Atmospheric
Administration) weather channels and features Cobra's exclusive
Weather Alert* system.
This
first-to-market technology enables users to be forewarned of potential
weather-related emergencies before they happen. The FRS-315WX
is part of the new line of microTALK two-way radios being showcased
in Cobra's booth in the Las Vegas Convention Center at the Consumer
Electronics Show (CES) in Las Vegas last January.
The microTALK FRS-315WX is equipped to give up-to-the-minute local
weather emergency information 24 hours a day, 7 days a week anywhere
in the U.S. It also features a new, unique Weather Alert system
that uses emergency signals from NOAA to notify microTALK FRS
users of local weather emergency information in the area. Cobra's
Weather Alert feature is active when the radio is in standby or
power save mode, and will sound the NOAA emergency alarm when
there is a weather-related emergency so users can take appropriate
safety measures.
"With
the introduction of the microTALK FRS-315WX, Cobra is expanding
the potential of two-way radios by making them not only state-of-the-art
communications devices, but essential safety tools that provide
valuable information to those who enjoy outdoor activities like
hiking, camping, and skiing," said Tony Mirabelli, senior
vice president of sales and marketing at Cobra Electronics.
"In
addition to accessing 24-hour information on local weather conditions,
outdoor enthusiasts now have a secure and easy-to-use method of
communicating, staying in contact with their group and alerting
them of potentially dangerous weather conditions."
The microTALK FRS-315WX is water resistant, which makes it ideal
for all types of outdoor use. The device comes in a cool Platinum
Mist color and sports a compact, ergonomic design that includes
a SoftGrip* cabinet for easy handling and a retractable antenna
for convenient storage. The microTALK FRS-315WX features a backlit
LCD display that allows for easy viewing at night or in dark conditions.
In addition, it comes with a belt-clip holster that provides consumers
with a convenient way to wear the device and can also function
as a desk stand.
The
microTALK FRS-315WX offers clear, two-way communications for up
to two miles and provides 14 channels and 38 sub-channels allowing
532 possible addresses for communication. It is also equipped
with channel and sub-channel scanning and 10 memories with memory
scan. Special user-friendly features of the microTALK FRS-315WX
include an incoming "call alert" to enable one microTALK unit
to ring another simply by pushing the "call" button. To receive
a call, users have the option of using Cobra's exclusive VibrAlert*
feature, which acts like a vibrating pager to alert the user of
an incoming call. Also included is a "roger beep" feature that
indicates the completion of one user's transmission and signals
the other user to talk.
The
microTALK FRS-315WX includes Private Call* voice scrambling for
secure conversations and an Auto Squelch feature that silences
the radio at all times except when a signal is received.
The microTALK FRS-315WX will be available in June, 2000 at most
retail stores nationwide for a suggested retail price of $129.95.
Cobra Electronics Corporation (NASDAQ: COBR), headquartered in
Chicago, Illinois, is a leading domestic and international manufacturer
of consumer electronics and two-way communications devices that
help people communicate more effectively. Cobra Electronics manufactures
products in a wide variety of markets, including safety/radar
detection systems, two-way radios, citizen band radios and CB
accessories.
