Hills, Michigan, Aug 1, 2001 - With its unique
package of bold styling, best-in-class roominess, superb ride
and handling, performance, safety and capability, the all-new
2002 Dodge Ram 1500 offers a combination of attributes that no
other full-size pickup can match. Now the all-new Ram will set
itself further apart from the pack, with pricing that is as much
as $925 below 2001 levels.
The base price
on the 2002 Dodge Ram 4x2 Regular Cab ST 1500 will be $17,670
($715 destination included), which is $120 less than the previous
Ram. A typically-equipped Ram Regular Cab ST 4x2 will be $18,865,
or $925 less than its predecessor.
all Ram models now include over $800 worth of standard items that
previously were optional, including air conditioning, rear disc
brakes and larger wheels and tires.
previous Dodge Ram raised the bar in the full-size truck market
by introducing features never seen before - bold styling, comfortable
interiors, superb ride and handling and new safety features,"
said Chrysler Group President and Chief Executive Officer Dieter
Zetsche. "The all-new 2002 Ram raises the bar even higher
by providing a truck that is bigger, bolder and more capable,
with unique safety features and what we feel is the best ride,
handling and braking package in the segment.
believe this package will set the standard in the full-size pickup
market in terms of value as well as innovation."
The most significant
change to the Ram lineup is the all-new Ram Quad CabTM, which
has two full-size rear doors and a unique cab/bed proportion that
provides the optimum balance between capability and interior functionality,
without compromising maneuverability. The bed length has been
reduced from 6'6" to 6'3", with the extra three inches
added to the cab interior, providing a fully useable and roomy
rear cab for passenger carrying or cargo. Unique standard and
optional storage features allow the owner virtually limitless
storage possibilities for large and/or valuable objects. The base
price on the Ram Quad Cab ST 4x2 will be $22,865. A typically-equipped
Ram Quad Cab ST 4x2 will be $24,060, only $300 more than its predecessor.
Ram Quad Cab 4x4 models will begin at $26,065.
Ram Regular Cab also benefits from the unique cab/bed proportions,
with an additional three inches added to the interior. This will
make it the largest Regular Cab interior in the segment, providing
not only a comfortable seating position for driver and passengers
but unmatched interior storage behind the seat. The Regular Cab
4x4 models will start at $21,930, only $130 more than the 2001
addition to its modern interior and exterior, the 2002 Ram features
two all-new engines that offer better performance, yet improved
fuel economy over their predecessors. The new 3.7-liter Magnum
V-6 replaces the 3.9-liter V-6 and produces 215 horsepower, compared
to 175 horsepower from the 3.9-liter engine. The new 4.7-liter
Magnum engine succeeds the 5.2-liter Magnum V-8 and boasts an
improved 240 horsepower over the 235 horsepower 5.2-liter engine.
Both engines will produce approximately one mile per gallon better
fuel economy than the previous engines. The 5.9-liter Magnum V-8
engine rounds out the Ram 1500 powertrain lineup.
itself as the leader in ride and handling with the previous model,
and the 2002 model will take that position to another level with
the introduction of several major enhancements. The foundation
of the system is an all-new hydroformed frame that is stiffer,
yet more weight efficient than the previous model. A new rack-and-pinion
steering system on both 4x2 and 4x4 models provides a more responsive
and precise steering feel. The new independent front suspension
on 4x4 models provides the right blend of on-road comfort and
off-road capability. Ram offers the largest brake system in the
segment and the largest standard and optional wheel and tire packages
among full-size pickups. This combination of features will give
Ram owners both comfort and control.
- A Safety Leader
the first full-size truck with a driver's side air bag and four-wheel
anti-lock brakes, the 1994 Ram showed its commitment to safety.
The 2002 Ram not only introduces more 'safety firsts' to the full-size
market, but shows a total commitment to occupant safety and impact
management. The 2002 model will be the first full-size pickup
to offer optional side curtain air bags ($390 for Regular Cab;
$490 for Quad Cab models). Pyrotechnic pretensioners in the front
outboard seat systems are designed to tighten when the front air
bag activates, keeping the occupants safely in place. Lap shoulder
belts have been added to the center rear position on the Quad
Cab and the front center in the Regular Cab.
All size passengers
have been addressed with the Ram safety package. All three rear
seating positions in the Quad Cab can accommodate a child-safety
seat and are fitted with tether anchors. On Regular Cab models,
both the center and passenger seats are fitted with tether anchors.
For shorter drivers, adjustable pedals are available as a $120
option (standard on SLT+ models).
In the event
of an impact, the front of the hydroformed frame features computer-modeled
indentations and holes in the front rail strips that are designed
to absorb more of the impact energy and reduce the force exerted
both on passengers in the Ram and the object it impacts.
1994 Dodge Ram sent the message that full-size trucks could be
everyday vehicles that are convenient to use, fun to drive and
great to look at," Zetsche said. "That model
led all other truck makers to consider new variables in re-designing
their next trucks. With its performance, styling, safety and roominess
- especially the unique cab/box proportion of the Quad Cab model
- we believe the 2002 Dodge Ram will again be the truck that all
others are measured by."
The 2002 Dodge
Ram 1500 will be built at three plants, including the Dodge City
- Warren Truck (Warren, Mich.); St. Louis North (Mo.) and Saltillo
(Mexico) assembly facilities. Production of the 2500 (3/4-ton)
and 3500 (1-ton) models will continue for one more model year
on the existing platform. All-new versions of the 2500 and 3500
will be introduced in the 2003 model year.
MSRP (including $715 destination)
Dodge Ram Regular Cab ST 4x2 $17,670
Dodge Ram Regular Cab ST 4x4 $21,930
Dodge Ram Quad Cab ST 4x2 $22,865
Dodge Ram Quad Cab ST 4x4 $26,065