LOUIS, MO. -- Oldsmobile has a few words for the Jeep
Grand Cherokee. "Not So Grand," "Power Envy,"
and "270 hp? Not in this SUV." As part of an awareness
campaign for the redesigned 2002 Bravada, Oldsmobile worked with
five St. Louis Jeep Grand Cherokees owners to wrap their SUVs
with words describing the benefits of the 2002 Bravada. During
the next two months, the "wrap sheet" Jeep Grand Cherokee
editions will be seen roaming the St. Louis metropolitan area,
appearing anywhere from a shopping mall parking lot to a parade.
of the program is to highlight the extensive refinements made
to the 2002 Bravada. When compared with the popular, segment-leading
Jeep Grand Cherokee, the new Bravada drives circles around it.
In the spirit of the "wrap sheet" vehicles, that is
precisely what Oldsmobile intends to do.
Bravada "wrap sheet" compares the 2002 Bravada with
another popular SUV in a public way," said Jim Vurpillat,
Bravada brand manager. "We want people to know exactly what
they are buying and driving. The Bravada delivers superior performance
in a sleek package. It's time car buyers knew that."
THE HOOD OF THE 2002 BRAVADA
In the 2002 Bravada, General Motors has introduced a state-of-the-art
all-aluminum, four-valve, I-6 engine called the Vortec 4200. The
new engine delivers a smooth ride with quick acceleration and
punches up 270 hp - providing more power than the popular V8 engine.
To enjoy extra horsepower doesn't mean you sacrifice fuel economy.
The Vortec 4200 engine is also more fuel efficient than many of
its competitors, including the Jeep Grand Cherokee.
The 2002 Bravada's
power is complemented by a smooth ride, which is the result of
the new five-link air suspension system. The electronically controlled
air suspension system utilizes two air bladders constructed of
heavy duty rubber, rather than coil springs.
The new 2002
Bravada supports a variety of offerings from Oldsmobile and General
Motors, including the Alero coupe and sedan, the Intrigue sports
sedan, the Silhouette and the redesigned flagship Aurora luxury