Md - Land Rover North America, Inc. and AGENCY.COM, Ltd.,
(Nasdaq: ACOM), a leading e-business builder in global markets,
today announced the official launch of a new web site dedicated
entirely to Land Rover’s newest vehicle: Freelander. The new site,
is based on Land Rover North America’s award-winning web site,
also developed by AGENCY.COM. Freelander.com is aimed at igniting
consumer interest in the soon-to-be-launched Land Rover Freelander,
which will arrive on U.S. shores in Dec. 2001.
The site offers
a sneak peek at the Land Rover Freelander, a vehicle that has
thus far been shown publicly in North America only a few times.
A Flash animated introduction demonstrates the versatility of
the vehicle and the site offers a look at the authentic British
heritage of Land Rover, as well as early press reviews of Freelander
and an advance look at the vehicle’s impressive specifications.
Site visitors are able to register and receive the most up-to-date
information as it is released to the public and send the site’s
URL to colleagues and friends via e-mail.
will be the first small, premium European sport-utility vehicle
ever sold in the U.S. market. The five-door Freelander, the first
all-new Land Rover model for North America since 1994, comes from
the same British lineage as Range Rover and Discovery but is a
more compact interpretation of the premium SUV package. From the
earliest design stages, Freelander was developed to offer drivers
capability for the widest breadth of driving conditions, from
the city to the highway and to serious off-road driving. As with
all Land Rovers, Freelander strives to offer best-in-class off-road
potential – true go-anywhere capability.
with a permanent all-wheel drive system and four-wheel electronic
traction control, Freelander features Hill Descent Control, long
wheel travel, a center viscous coupling, a 2.5-litre, 24-valve
DOHC V6 engine and all of the off-road performance consumers expect
from Land Rover vehicles. With creative input from GSD&M, Land
Rover’s traditional advertising agency and brand strategist, AGENCY.COM
was able to provide Land Rover North America with an exceptional
site that piques the users’ curiosity while providing a fresh
online experience. The newly launched site will be refreshed and
updated in the coming months and, by late summer, customers will
actually be able to place an order on Freelander.com and reserve
the opportunity to be amongst the first Freelander buyers in the
“We have captured
the intrigue of the new Freelander online,” said Dean Evans, Land
Rover North America’s interactive media & e-commerce manager.
“And we are confident that Freelander.com will build interest
in Freelander and drive interested customers into our Land Rover
“We are thrilled
to continue our work with Land Rover on the new Freelander.com
site,” said Don Scales, regional president, AGENCY.COM : Dallas.
“Freelander offers best-in-class off-road excitement and on-road
luxury. Our goals for Freelander.com were to convey excitement
and ignite customer interest in this vehicle – we are very pleased
with the initial results.”
North America has been working with AGENCY.COM on a number of
projects, including the official Land Rover North America web
site, since June 2000.