- Sep 28, 2001 - After successfully
implementing a new pricing strategy for the 2002 Jeep® lineup,
the Chrysler Group announces the addition of a new Jeep Grand
Cherokee model. The new Laredo Sport model is strategically placed
in the heart of the Upper Middle Sport-Utility segment where Jeep
Grand Cherokee competes.
award-winning Jeep Grand Cherokee provides legendary Jeep capability
with a new level of refinement for 2002," said Tom Marinelli,
Vice President, Chrysler/Jeep Global Brand Center, DaimlerChrysler
Corporation. "With our new Laredo Sport model, we'll attract
new sport utility buyers in an extremely active part of the segment,
where transaction prices range from $28,000 to $29,000."
Sport uses the Chrysler and Dodge minivan eX formula announced
earlier this year to create a well-equipped model at a great price.
Standard on this 4.0-liter Power Tech I-6 model are premium features
including leather seats, an Infinity® sound system and 16-inch
dealerships by mid-November, the manufacturer's suggested retail
price (MSRP) for a two-wheel drive Jeep Grand Cherokee Laredo
Sport model is $26,025, including $600 destination. The MSRP for
a four-wheel drive model is $27,995, including destination.
of its straight-forward nature, Laredo Sport will be extremely
easy to shop and easy to buy, especially for the ever-increasing
number of customers who use the internet throughout the shopping
process," Marinelli continued. "Approximately 65 percent
of Grand Cherokee buyers use the internet to gather information
before visiting their local dealers to compare and make their
purchase. With this initiative, we are offering customers an attractive,
complete, high-value model in a critical part of the segment."
launching the all-new Jeep Liberty with a starting price well
under $20,000, the Chrysler Group announced a new pricing strategy
for its 2002 Jeep Grand Cherokee and Jeep Wrangler models. The
company reduced Jeep Grand Cherokee pricing $2,000 across the
board, while making the 4.0-liter Wrangler more affordable with
the all-new Jeep Wrangler X model.
Cherokee is manufactured in Detroit, Michigan and Graz, Austria.
Jeep Liberty and Jeep Wrangler are built in Toledo, Ohio.