Chevy Trucks Debut at Chicago Auto Show
for 2003, the Chevrolet Silverado sports a design that is even bolder
and more expressive, and shares a strong family resemblance with
other Chevrolet trucks like TrailBlazer and Avalanche that strongly
differentiates them from anything else on the road.
Silverado is the industrys most dependable, longest-lasting
full-size pickup, as well as General Motors best-selling vehicle,
said Rick Scheidt, Silverado brand manager. The significant
enhancements for 2003 coming just four years after the introduction
of the all-new half-ton model and only two years after the highly
successful launch of the heavy duty models demonstrate our
commitment to solidify our full-size truck leadership in the 21st
century, Scheidt said.
The 2003 Silverados integrated front end flows seamlessly
into the sheet metal of the vehicle with its powerful, sharply chiseled
features and angular wheel openings, said John Cafaro, vehicle
styling changes for 2003 are readily apparent in Silverados
aerodynamically-styled hood, which displays a sense of power and
strength. The front-end lighting system features redesigned headlamps,
park-turn signals and daytime running lamps.
machined look of the large mid-grille band creates an aggressive
look and is smoothly integrated into the front end. Ruggedness is
portrayed through the front tow hooks and fog lamps recessed into
the front bumper. Uplevel bumpers retain the traditional chrome
entire front fascia of the vehicle is flush-mounted to the body,
creating a smooth look and reducing body gaps, added Cafaro.
Premium, internal-aim headlamps add to the seamless fashion
of the Silverado. Their lenses and housing are fixed to the body
so that only the inside lamp parabolas are adjustable.
the exterior update, Silverado offers new 16-inch, six-spoke, bright-machined
aluminum wheels, available on uplevel Silverado 1500 Series models.
new exterior colors are available on 2003 Silverado: Dark Charcoal
Metallic and Medium Blue Metallic. Carryover colors on uplevel models
include Fire Red, Polo Green, Black Onyx, Pewter, Summit White and
Dark Toreador Red. All except the Toreador Red are available on
base models. Body-colored wheel flares are available in Pewter,
Summit White, Black (grained), Polo Green and Carbon Metallic.
some time now, trucks have moved well beyond simply being workhorses,
Cafaro said. Trucks have become preferred vehicles for a growing
number of people. As such, we felt it imperative to redesign Silverados
interior to enhance comfort, convenience and driving pleasure.
the board, Silverados new seats provide more comfort and new
sew styles for cloth, vinyl and premium leather seating surfaces.
Easier access to the seat button controls has been achieved because
the side panels on the outboard sides of the front seats have been
re-contoured. This redesign results in an additional inch of space
between the seat and door trim.
even redesigned the front-seat headrests, allowing occupants to
rest their heads in a more comfortable, upright position,
added Cafaro. Models equipped with Full Feature seats provide front
occupants with independently heated seat backs and cushions. Cushions
offer three temperature settings: low, medium and high. Occupants
can elect to heat either the seat back or the seat back and cushions.
with bucket seats receive a standard center console that flows up
into the instrument panel and has a seamlessly integrated, single-piece
design. The console includes a storage compartment and power outlet
at the rear. On crew cabs and extended cabs, the rear of the console
also provides second-row passengers with separate airflow direction
controls for personalized comfort.
Also redesigned for 2003 is Silverados instrument panel cluster.
The new faceplate and graphics provide more crucial operating data
than any competitor, and place the data directly in front of the
driver for safe, easy viewing.
center bottom of the instrument panel cluster provides a standard
new driver information center that is shared by all the pickups/chassis
cabs. The driver information center displays the odometer and provides
an easy-to-read, one-line, 22-character vacuum fluorescent display
of driver alerts.
new exterior and interior design will be featured on all 2003 models:
1500, 1500HD, 2500 and 2500HD/3500 Series.
new features and enhancements to the 2003 Silverado combined with
its impressive power, towing capacity and high level of refinement
will set the benchmark even higher, said Scheidt. They
all come together with style in the new 2003 Silverado.