Auburn Hills, Mich., Jan 30, 2002
- Chrysler Group announced today a new
incentive program highlighted by up to $2,500 consumer cash on
select 2002 model year Chrysler, Jeep® and Dodge vehicles.
The seven-year/100,000-mile powertrain protection plan on all
Chrysler Group vehicles remains in effect until March 31.
The new incentive
program runs through February 28.
not taking our foot off the accelerator when it comes to providing
customers with great product, world-class quality and unbeatable
value," said Jim Schroer, Executive Vice President - Global
Sales and Marketing. "This new program gives them all three
-- innovative cars and trucks, an engine and transmission protection
plan that emphasizes quality and durability, and attractive cash
incentives that keep us competitive with the rest of the industry."
heart of the new program keeps the focus on brand value and product
attributes," Schroer added. "Called the 'Chrysler Advantage,'
'Jeep Promise' and 'Dodge Edge,' the emphasis is on providing
buyers a great value on outstanding cars and trucks, each one
backed by a long-term commitment to quality, innovation and durability,"
of $2,500, or reduced APR financing, is available on Dodge and
Chrysler minivans, (excluding the eC, eL and eX models); the Jeep
Grand Cherokee (excluding the Sport model); and the Dodge
Durango. Consumer cash of $1,500 is available on the rest
of Chrysler Group's lineup of cars, trucks and SUVs, except the
Dodge Intrepid, with $2,000 consumer cash, and the Jeep Wrangler,
with $500 consumer cash.
the national consumer cash portion of the program are the Chrysler
PT Cruiser and the Jeep Liberty.
three-pronged approach of this program is going to put a real
exclamation point on our sales to close out January and continue
the momentum into February," said Schroer.