The new incentive program runs through February 28. "We're not taking our foot off the accelerator when it comes to providing customers with great product, world-class quality and unbeatable value," said Jim Schroer, Executive Vice President - Global Sales and Marketing. "This new program gives them all three -- innovative cars and trucks, an engine and transmission protection plan that emphasizes quality and durability, and attractive cash incentives that keep us competitive with the rest of the industry." "The heart of the new program keeps the focus on brand value and product attributes," Schroer added. "Called the 'Chrysler Advantage,' 'Jeep Promise' and 'Dodge Edge,' the emphasis is on providing buyers a great value on outstanding cars and trucks, each one backed by a long-term commitment to quality, innovation and durability," Consumer cash of $2,500, or reduced APR financing, is available on Dodge and Chrysler minivans, (excluding the eC, eL and eX models); the Jeep Grand Cherokee (excluding the Sport model); and the Dodge Durango. Consumer cash of $1,500 is available on the rest of Chrysler Group's lineup of cars, trucks and SUVs, except the Dodge Intrepid, with $2,000 consumer cash, and the Jeep Wrangler, with $500 consumer cash. Excluded from the national consumer cash portion of the program are the Chrysler PT Cruiser and the Jeep Liberty. "The
three-pronged approach of this program is going to put a real
exclamation point on our sales to close out January and continue
the momentum into February," said Schroer.
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