- General Motors Corp. today kicked off 2002 with "GM Overdrive,"
offering $2002 customer cash on the purchase or lease of any new
2001 or 2002 Chevrolet, Pontiac, GMC, Buick, Oldsmobile or Cadillac
car or truck through February 28.
its dealers are coming off an extremely successful marketing effort
with 'Keep America Rolling' and we intend to continue our sales
momentum," said Bill Lovejoy, group vice president of GM
North America Vehicle Sales, Service and Marketing. "'GM
Overdrive' reflects our sales leadership and confidence in our
industry-leading lineup of innovative new products.
Overdrive' sends one clear, powerful and focused message that
enables our vehicle divisions and every GM dealer to leverage
our size and voice in the marketplace with a powerful national,
regional and local marketing campaign."
retail advertising will begin during tonight's Rose Bowl National
Championship game between the University of Nebraska and the University
of Miami on ABC-TV. Additionally, the Rose Bowl halftime report
has been entitled the "GM Overdrive Halftime Report."