- GMC announces the latest step towards Professional Grade with
the debut of the 2004 Canyon, an all-new mid-size pickup.
mid-size truck segment is extremely important and highly competitive,
" explained Craig Bierley, marketing director - mid-size
trucks. "Canyon will dramatically enhance our competitiveness
in this important segment," he added.
begins in the fourth-quarter 2003 at General Motors' Shreveport,
Louisiana truck plant. GMC Canyon represents the sixteenth new
truck introduced by the Professional Grade division since 1999.