Hills, MI - Jeep®
vehicles, the benchmark of off-road mastery the world over,
will be marketed beginning later this month with an advertising
tag line from the brand's rich heritage and its first-ever
logo that is designed to reinforce customer experience with
the brand's core values of fun, freedom and legendary capability.
"Only in a Jeep®"
brand tag line, which was successfully used in the late
1980s, will be relaunched with five new national TV spots
in mid-September and print ads that will appear beginning
new logo, the first in the 60-plus year history of the Jeep
brand, is a graphic representation of the front grille and
windshield of the Wrangler, the icon of the Jeep brand.
The logo depicts the strong styling cues of the Wrangler
known to millions of motorists the world over: the seven-slot
grille, round headlights and rectangular windshield. The
is centered within the windshield.
Jeep brand logo is entirely appropriate," said
Jeff Bell, Vice President- Jeep. "Along with the
Chrysler winged badge and the ram's head for Dodge, Chrysler
Group now has three very strong logos to support three unique
and distinctive brands."
the tag line, Bell said, "Anyone who has owned
a Jeep vehicle will tell you that there are some terrains,
some places and some weather that you'll only get over,
get to or get through in a Jeep vehicle. The 'Only in a
Jeep®' brand tag line
captures the go-anywhere, do-anything capability of every
Jeep vehicle, whether it's the Wrangler, Liberty or Grand
back this well-known Jeep brand tag line will strike a chord
with off-road enthusiasts," added Bell. "The
'Only in a Jeep®' brand
tag line speaks to Jeep vehicles' reputation, earned through
decades of hard use and heroic achievements."
"Only in a Jeep®"
brand tag line was first used by American Motors Corporation
to market Jeep vehicles from 1984-89. Chrysler Corporation
purchased AMC in 1987.
the "Only in a Jeep®" brand tag line will
replace "Jeep. There's Only One" in all Jeep brand
advertising. The latter tag line was introduced in 1990.
is a registered trademark of DaimlerChrysler Corporation.