York, NY - Making its world debut at the New
York International Auto Show, the all-new 2004 Titan Crew
Cab boasts a spacious cabin with class-leading* interior
space, a high-utility bed with an industry-first factory-applied
spray-in bedliner, a new Utili-track™ bed channel
tie-down system that provides ultimate cargo hauling flexibility,
and an integrated, lockable bedside storage compartment.
Titan Crew Cab, like the Titan
King Cab, is in a league of its own when it
comes to styling and innovation, bringing a fresh, new alternative
in the full-size truck category. In addition, the Titan
Crew’s Nissan Endurance 5.6-liter V8 engine offers
power that rivals even some standard V8s found on competitors’
heavy-duty 3/4-ton models.
Nissan Titan significantly raises the standard for power,
utility and style within the full-size truck segment through
its bold innovations and advanced design," said
Bill Kirrane, vice president and general manager, Nissan
Division. "Titan clearly represents a shift in
truck thinking and design."
heart and soul of the Titan is pure, unabashed power, with
the all-new Nissan Endurance 5.6-liter V8 engine producing
over 300 horsepower and 375-plus lb-ft torque. The Titan
Crew Cab’s maximum towing capacity of 9,400 pounds
(when properly equipped) is more than any competitive half-ton
extended cab and crew cab models.
creating the Titan, we found that most people’s prerequisites
for a serious full-size truck was horsepower, torque and
towing capacity. So that’s where we put our highest
priority," said Larry Dominique, Chief Product
Specialist, Nissan Titan. "Nearly 90 percent of
the Endurance V8’s torque is available below 2,500
rpm, giving Titan an advanced capability to tow, haul and
The all-new V8, with aluminum cylinder heads
and block with cast iron cylinder liners, microfinished
forged steel crankshaft with microfinished chain-driven
dual overhead camshafts, molybdenum-coated pistons and single-stage
timing chain, balances impressive power with superb fuel
efficiency and quiet engine operation. While final certification
is not yet complete, Nissan expects the new Endurance V8
will meet U.S. federal government’s Tier 2, Bin 8
Emission Vehicle standard. Titan is expected to offer best-in-class*
acceleration and fuel economy/driving range with a 29-gallon
Titan also uses a specially engineered 5-speed
electronically controlled Torq-King automatic transmission
with tow/haul mode.
The 5-speed automatic transmission is designed
especially for heavy-duty truck use, with emphasis on serious
towing. Each component has been adapted and strengthened,
along with a low and wide gear ratio to create a high performance
control system producing top-class acceleration, power and
At the center of this tough powertrain is
a sturdy, fully boxed ladder frame built specifically for
serious full-size vehicles. The frame has closed-section
side rails rather than the traditional C-channel open section
rails that most full-size trucks employ.
Titan’s responsive handling is a product
of its all-steel double-wishbone front suspension design
with coil-over shock absorbers and stabilizer bar and rigid
leaf (dual rate) rear suspension with shackles mounted along
the frame sides to help maximize ground clearance and departure
angle. Also available are Rancho“ off-road performance
shocks as part of the Off-Road Package. The new Titan is
available with 7.5x17 painted steel wheels and P245/75R17
tires or 8.0x18 aluminum-alloy wheels and P265/70R18 tires.
Also available are 7.5x17 brushed aluminum-alloy wheels
and largest-in-class* BF Goodrich P285/70R17 all-terrain
tires as part of the off-road package.
The Titan also features a standard power-assisted
rack-and-pinion steering system, designed for greater steering
and handling performance, especially during heavy towing
situations. Unique to the Titan, the power steering rack-and-pinion
gear is insulated from the vehicle body by three rubber-insulated
mounts. The 3-point rubber mounting adds to the superior
steering and handling performance and also helps prevent
vehicle shimmy, which is felt through the steering wheel,
resulting in a smooth effortless drive.
4x4 models, Titan uses an advanced shift-on-the-fly 4-wheel
drive system with 2WD/4H/4LO modes with electronic control
part-time transfer case. Also contributing to Titan’s
off-road capability is an advanced torque split control
strategy that works in cooperation with the brake-activated
limited-slip Traction Control System to transfer optimum
torque to wheels automatically according to road and driving
trucks are no longer used just for work; they’re an
extension of the owners’ lifestyle," said
Dominique. "Truck owners are purchasing trucks
as their family vehicle and for recreation, as well as a
work vehicle. The Titan interior design reflects this more
well-rounded usage – emphasizing roominess and innovation
while providing tangible support for truck activities."
The interior is designed to be spacious
and accommodating and is available in five or six passenger
configurations. At 127 cubic feet, the Titan Crew Cab offers
more interior space than any competitive half-ton crew cab
models – including recently announced 2004 models
from Ford and Toyota.
Titan Crew Cab also offers class-leading* front and rear
seat leg room with 41.8 inches and 41.4 inches respectively
(based on available 2003 and 2004 competitive data).
that trucks are being used more and more for the family,
the designers put special emphasis on rear seat comfort,"
The rear seat is large and relaxing, with
a full 24 degrees of seat back angle and offers a 60/40
split fold-down feature that offers more usable space than
fold and tumble designs. The rear compartment offers ample
storage, including door storage bins and rear door bottle
holders in the armrests.
An available overhead console system gives
passengers more storage options and also comes with an optional
rear-seat DVD Mobile Theatre System with fold-down 7-inch
monitor and 350-watt 10-speaker Rockford Fosgate“-powered
sound system. The console houses rear audio controls and
also contains dampened storage bins for both front and rear
passengers for items like sunglasses, CDs, cell phone, PDA
or a small tissue box.
Two interior configurations are available
– a standard bench seat with column shifter, which
seats six passengers or an optional bucket seat package,
which offers a large center console with two front captain’s
chairs with gated floor shifter.
The center console can hold a variety of
beverage containers, including a 1-liter bottle. A 12-volt
adapter is equipped in the storage area and can be used
as a power source for a phone or other electronic devices.
The storage in the center console offers passengers a variety
of storage choices, with size adjusted by simply removing
or adding dividers. The console’s storage box can
also accommodate hanging file folders and contains holders
for maps, paper, pens and business cards on the console
Titan Crew Cab features a front passenger seat that folds
flat to allow extra storage and can also be used as a working
area. Additionally, power-adjustable front seats with available
driver’s seat memory system and heated seats provide
added convenience. Titan also offers power-adjustable foot
pedals with memory and transmission interlock.
Titan’s biggest innovation and differentiation from
the competition is in its bed, addressing truck owners’
desire for more utility and flexibility in how they use
their trucks’ bed.
Nissan research showed that a vast majority of full-size
pickup owners perform some sort of modifications, usually
bed liners or tie-down systems, to their trucks after purchase.
After studying available aftermarket bed utility systems
and bed liners, the Titan team created a unique, two-part
years, truck owners have had to make do with a simple steel
box with just four tie-down hooks in the corners,"
said Dominique. "No more."
First, to overcome the tendency of aftermarket
drop-in bedliners to warp or trap rust-inducing moisture
underneath, or the relatively high cost and thickness of
typical aftermarket spray-in bedliners, a special factory-applied
spray-in bedliner was developed. Using a special high durability
hard surface resin application, which can be sprayed on
complex surfaces, the bedliner helps prevent scratch damage
and corrosion to the bed and inner tailgate surface, it
is the first offered by any original equipment manufacturer
and is covered by the Nissan Basic Limited Warranty (see
dealer for complete warranty details).
Titan is being produced at an all-new manufacturing facility,
we designed the spray-in bedliner as part of the truck line
at an added investment of nearly $20 million dollars,"
said Dominique. "The spray-in bedliner gives Titan
a tremendous advantage in the convenience offered in the
The second part of the bed utility solution
was the development of the Utili-track tie-down channel
system. With this system, five special "C" channel
rails are mounted in the bed (two channels in the bed floor,
and one each on the bed side rails and the bed header panel).
Removable utility cleats slide into the
channels, providing an infinite range of attaching points
for cargo tie-down. The channels are open at the rear of
the bed, allowing the cleats to be completely removed when
not in use for easy cleaning of the channels with a spray
washer or garden hose.
The cleats are rated at 500 pounds (twice
the industry standard) and the Utili-track system also includes
25 additional structural reinforcements to strengthen the
bed, helping to accommodate the loads associated with the
channel system. In addition, slide-in channel caps help
prevent debris from collecting in the floor channels when
not in use.
The channel system also accepts many current
aftermarket accessory racks, and Nissan is developing its
own extensive line of bed accessories including dividers,
sliding cargo trays and modular storage units, a sliding
tool box, plus bike and kayak racks.
The Titan bed also includes four standard
stake pockets and, as required for a working pickup, Titan
carries 4x8-foot plywood sheets easily between the wheel
The new Titan also features an innovative
bedside storage compartment located behind the rear driver’s
side wheel. The bedside storage bin is designed to hold
common truck items such as work gloves, chains, rope, road
flares, first aid kit or a hitch ball. The compartment is
double-sealed to help prevent the intrusion of water and
dust (though the compartment is not designed to be waterproof
in case of submersion) and uses the Titan ignition key for
locking and unlocking.
2004 Titan includes a long list of safety equipment, including
available front seat side-impact and curtain supplemental
air bags that help provide side-impact and rollover protection
for outboard passengers (the first available among full-size
Standard safety features on the 2004 Titan
include driver and passenger front supplemental air bags
with Nissan’s Advanced Air Bag System (AABS), front
seat belts with adjustable upper anchors, pretensioners
and load limiters, three-point rear outboard passenger seat
belts and LATCH (Lower Anchors and Tether for CHildren)
child seat anchor system.
Driver and passenger confidence is accentuated
with an extensive list of vehicle-incorporated safety features
including an energy-absorbing steering column, Zone Body
construction with front and rear structure crumple zones,
hood buckling creases with safety stops, knee bolsters and
special body side reinforcements and a shift interlock system.
2004 Nissan Titan will be offered in King Cab and Crew Cab
models with either 4x2 or 4x4 drive configurations. The
Crew Cab is offered in three models – XE, SE and LE,
each with choice of 4x2 or 4x4.
Every Titan comes fully equipped with the
all-new Nissan Endurance V8 with 300-plus horsepower and
375-plus lb-ft torque, 5-speed electronically controlled
automatic transmission, power rack-and-pinion steering and
17-inch wheels and tires.
Two seating package configurations are available
on the SE Model – Split Bench Seat and Power captain’s
Optional equipment packages on the Crew
Cab include an XE Popular Package with overhead console,
upgraded audio system and vehicle security system with immobilizer;
an SE Popular Package with upgraded audio system with steering
wheel audio controls, overhead console with rear audio controls,
rearview mirror with temperature and UGDO and adjustable
pedals; SE Rockford Fosgate Package with premium audio Rockford
Fosgate-powered audio system; Mobile Theatre Package with
drop down rear monitor and integrated DVD player, video
port on center console and two wireless headphones; Front
Seat Side-Impact and Curtain Air Bag Package; Sunroof Package;
and Proximity Package with rear proximity sensors and DVD-based
Titan Crew Cab also offers three functional
packages: an Off-Road Package (XE 4x4, SE and LE) which
includes Rancho“ gas shocks, lower final gear ratio
(3.357), P285/17R17 BF Goodrich raised white letter all
terrain tires, 17-inch aluminum wheels, skid plates (oil
pan, fuel tank and transfer case), fog lamps and tow hooks;
Utility Bed Package (SE) with C-channel bed system, bed
side storage, rear bed lighting and power point and spray-in
bedliner; Tow Package (SE, LE) including receiver hitch,
lower final gear ratio (3.357), 7-pin wiring harness plug,
trailer brake pre-wiring on I/P, transmission oil temperature
gauge, extending mirrors, heavy duty battery and radiator
and Vehicle Dynamic Control (VDC).
Titan will be one of four vehicles assembled
in the Canton, Miss. facility, along with the new Nissan
Quest, Pathfinder Armada full-size SUV and full-size Infiniti
SUV. Nissan has a longstanding reputation for assembling
quality products in North America.
original Smyrna, Tenn. facility, which started production
in 1983, has been recognized as one of the most productive
vehicle assembly plants in the U.S., winning top honors
in the Harbour Reports independent rankings from 1994 -
2002. The new 3.5-million square foot Canton facility is
schedule to start production in May 2003. The Decherd, Tenn.
plant, which will produce Titan's Nissan Endurance 5.6-liter
V8, began production in 1997.
new Titan is Nissan's biggest vehicle and biggest statement
yet," said Kirrane. "There's much on
the line – a major financial investment, an extension
of our growing brand and reputation, and our longstanding
heritage of innovation and performance. Titan delivers on