CO - Bestop Inc., the leading manufacturer
of aftermarket soft tops, hardtops, and accessories, for
small sport utility vehicles and functional accessories
for pickup trucks and SUVs, turns 50 next year. The company
will commemorate its rich history and bright future with
a 12-month-long celebration beginning in January 2004.
will unveil its 50th anniversary website in January, where
visitors will have the opportunity to register to win a
Jeep CJ-7, loaded with products from Bestop and other prominent
manufacturers. Visitors to the site will also be able to
vote for new products, learn about the history of Bestop
and challenge their off-road skills in an interactive game.
The company also plans to release a series of Limited Edition
special products emphasizing the high quality and innovation
that Bestop is known for.
will take its anniversary celebration on the road to consumer
and trade events such as the SEMA Spring Expo, Easter Jeep
Safari, and Off Road Expo. The "Bestopalooza Tour"
will kick off at SEMA 2003 in Las Vegas in November and
continue through 2004.
in 1954 in Boulder, Colorado, Bestop has 150 distributors
worldwide and is an OE supplier to DaimlerChrysler, Ford
and General Motors. Bestop is owned by Magna International,
one of the largest automotive parts manufacturers in the
world. For more information, visit Bestop on the web at