<%@LANGUAGE="VBSCRIPT"%> ROCKCRAWLER.com - Superlift Acquires Black Diamond Advanced Off-Road Equipment
Black Diamond Offroad
Superlift Acquires Black Diamond Advanced Off-Road Equipment

West Monroe, La - Superlift Suspension Systems announces the purchase of Black Diamond Advanced Off-Road Equipment, effective September 1, 2003. Superlift, known as an industry leader in the manufacturing and distribution of suspension lift systems for light trucks and SUVs, acquired Black Diamond from Woods Ready Distributing.

Superlift plans to retain Black Diamond’s strong trade name in the off-road industry but intends to evolve Black Diamond into a specialty product line geared toward dedicated off-road enthusiasts, according to Superlift President and General Manager Bret Lovett. The plans include offering high-performance suspension lift systems and a wide variety of chassis enhancements for vehicles that are popular for hardcore off-road use, including the Jeep family of vehicles, pre-1978 Ford Broncos, and Toyota FJ-40 Land Cruisers.

The Black Diamond line will continue to be sold directly to dealers and redistributors, and its existing worldwide dealer network will be retained. Superlift will maintain its existing policy of sales exclusively through redistributors. However, Black Diamond products will now be available through any Superlift dealer. All of Black Diamond’s sales and technical support staff will be combined with Superlift’s existing staff, so customer service will not be affected by the change.

Black Diamond’s toll free 800-number and fax number will remain open open for approximately 60 days following the change, at which point Black Diamond can be reached through Superlift’s existing phone and fax numbers.

Black Diamond
300 Huey Lenard Loop Rd.
West Monroe, LA 71292
800/551-4955 – toll free
318/397-3040 – fax
www.blackdiamondoffroad.com