and capability to “go anywhere, do anything” have
always been hallmarks of the Jeep® brand around
- The Jeep brand continues to deliver on the promise
to provide rugged, versatile vehicles with authentic
four-wheel drive capability.
- At the same time, the Jeep brand is broadening its
appeal with vehicles such as the new Wrangler Rubicon,
which provides extreme off-road capability right out
of the box, or the Jeep Liberty, which offers even more
on-road refinement with leading Jeep 4x4 capability.
- The Jeep Wrangler continues to be the true, original
Jeep vehicle that delivers unmatched open-air fun and
freedom. For 2004, the new Wrangler Rubicon model will
continue with expanded production.
- The Wrangler Rubicon delivers extreme off-road capability
previously reserved for highly modified vehicles loaded
with aftermarket equipment.
to expand the breadth of the Jeep lineup, Liberty has
not only captivated traditional
Jeep buyers; it also
has attracted a new generation of sport-utility vehicle
buyers who value the best combination of on-road refinement
and capability. True to Jeep heritage, Liberty stands
apart from the new generation of less-capable compact
- The flagship of the Jeep brand is the Grand Cherokee,
which combines the four-wheel drive capabilities of Jeep
vehicles with comfort, technology and a well-appointed
- The 2004 Grand Cherokee debuted earlier in the year
with a new appearance, expanded model line and unique
features. For 2004, the new Special Edition model has
the monochromatic exterior design cues of the Limited
model with a unique package of features.
Jeep Owners Share the Experience
building on its owners’ enthusiasm, the Jeep
brand continues at the forefront of relationship marketing
by offering owners unequaled opportunities to explore
their vehicles’ abilities and share firsthand their
experiences with fellow Jeep drivers through three owner
programs: Jeep Jamboree, Camp Jeep and Jeep 101.
- For more than 50 years, Jeep owners and their families
have been participating in weekend four-wheel drive adventures
called Jeep Jamborees. Jeep Jamborees are family-oriented
events designed to allow Jeep owners to hone their skills
in challenging off-highway situations. Every year, more
than 7,000 owners participate in the more than 30 Jeep
Jamborees held across the country, including the famed
Jeep, one of the nation’s
largest and best-attended ownership gatherings, is
now in its ninth year. Since
the first Camp Jeep in Camp Hale, Colorado, in 1995,
more than 55,000 people from across the country have
attended this annual summer event. This three-day fun-filled
family vacation destination includes a variety of lifestyle
activities including fly-fishing, four-wheel drive trails,
mountain biking, all-terrain mountain boarding and outdoor
concerts. For 2003, Camp Jeep will return to Oak Ridge
Estate in the Blue Ridge Mountains of Nelson County,
Virginia, in June.
newest Jeep event to teach owners about their vehicle’s
capability is the Jeep 101 instructional course.
- At Jeep 101 events in 12 cities across the United States,
thousands of Jeep owners and prospective owners encounter
steep downhill grades, log-crossings and sand banks as
they learn the basic skills of safe off-road driving.
Jeep 101 is open to the public as part of a multi-branded
Chrysler Group event with Dodge City and Chrysler Proving
Grounds, where participants can drive Chrysler and Dodge
- The Jeep brand has been an internationally registered
trademark since before 1950. To protect the Jeep trademark,
Jeep uses licensing agreements with more than 60 companies
around the world to develop and produce products that
reflect the same attributes as the legendary Jeep vehicles,
and complement the Jeep lifestyle.
2004 Jeep® Grand Cherokee’s
fresh look starts with a new front fascia, new grille
and new fog
lamp appearance for all models, which debuted at the
beginning of 2003.
- For 2004, Jeep Grand Cherokee gives customers even
more options than before by expanding to five models:
Laredo, the new Special and Freedom Editions, Limited
new Special Edition model has the monochromatic exterior
design cues of the Limited model.
drive Special Edition models also include fog lamps,
Quadra Trac II® transfer case, AM/FM/Cassette/10-disc
CD with Infinity® speakers and a Special Edition
- New for 2004, Grand Cherokee is offered with a new
factory-installed Navigation Radio for the first time.
- This new system combines a 4.9-inch full-color display,
AM/FM Stereo, CD Player and navigation system that uses
DVD technology all in one unit.
4.7-liter PowerTech V-8 High Output engine
is rated at 265 horsepower (198 kW) at 5100 rpm, and
330 lb.-ft. (448 N•m) of torque at 3600 rpm. The
High Output 4.7-liter engine is standard on the Overland
model and available on the Limited.
- The 4.7-liter PowerTech V-8 and the High Output 4.7-liter
engines are mated to the 5-45RFE five-speed automatic
transmission, which provides a second overdrive gear
for increased highway fuel efficiency and quieter engine
operation at highway speeds.
powerful 4.7-liter PowerTech V-8 engine produces 235
horsepower (175 kW) at 4800 rpm
and 295 lb.-ft. (400
N•m) of torque at 3200 rpm. The standard 4.7-liter
engine is available on Laredo and Limited models, while
the 4.0-liter PowerTech I-6 engine is standard. The 4.0-liter
I-6 is rated at 195 horsepower (145 kW) at 4600 rpm and
230 lb.-ft. (312 N•m) of torque at 3000 rpm.
Grand Cherokee models are available in both two- and
four-wheel drive. Four-wheel drive
feature the Select-Trac® full-time transfer case
with low range.
- Available for 2004 on the Jeep Grand Cherokee Laredo
is the Quadra Trac I transfer case, which is a derivative
of the award-winning Quadra-Trac II transfer case. The
Quadra-Trac I single-speed transfer case offers simplicity
and convenience for those customers who do not tow heavy
loads. There is no need to shift levers; Quadra Trac
I will respond automatically when there is a loss of
Quadra-Trac II on-dem and transfer case with low range
is standard on the Special Edition
models and optional on Laredo. The Quadra-Drive system,
which combines the Quadra-Trac II transfer case with
Vari-Lok® axles, is able to send nearly 100 percent
of the developed engine torque to just one wheel for
outstanding capability both on- and off-road. Quadra-Drive® is
optional on Limited and standard on Overland.
- The Quadra-Trac II transfer case incorporates a progressive,
speed-sensing torque transfer coupling. Vari-Lok axles
use a progressive, hydro-mechanical speed-sensing torque
transfer coupling in both front and rear differentials.
Combine them both for an unbeatable Quadra-Drive system.
Grand Cherokee is manufactured at DaimlerChrysler’s
Jefferson North Assembly Plant in Detroit.
- Jeep® Liberty
is the latest, contemporary expression of the Jeep
brand -- engineered for exceptional
refinement and legendary off-road ruggedness and capability.
Group’s hands-free in-vehicle communication
system, UConnect, is available as a factory-installed
option on the Jeep Liberty for 2004. Integrated into
Liberty’s electrical system, UConnect uses Bluetooth technology
to link the user’s personal mobile phone with the
vehicle, allowing the phone audio to be heard through
the radio speakers.
- Also new for 2004: a power accessory delay feature
that maintains the electrical power for minutes after
the key is removed from the ignition or the door is opened,
and a foldable rear cargo organizer that opens into a
shelf with compartment dividers to keep packages in place.
- Jeep Liberty gets a new passenger-side, instrument
panel-mounted grab handle, while Jeep Liberty Renegade
is offered with rock rail protection and black accent
- Two new color options for Liberty are Deep Molten Red
and Timberline Green.
Liberty continues to receive recognition from various
key external quality metrics in terms
reliability and customer satisfaction. These high satisfaction
and quality ratings are backed by Chrysler Group’s
seven-year/70,000-mile powertrain warranty and exceptional
internal quality ratings that have been benchmarks for
on Liberty Limited and Renegade models is the 3.7-liter
PowerTech V-6 engine rated at 210
horsepower (157 kW) at 5200 rpm and 235 lb.-ft. (319
N•m) of torque at 4000 rpm.
Liberty Sport features the 2.4-liter PowerTech I-4,
which is rated at 150 horsepower (112
kW) at 5200
rpm and 165 lb.-ft. (224 N•m) of torque at 4000
A Growing List of Safety Features
- An Enhanced Accident Response System (EARS) automatically
unlocks doors and illuminates interior courtesy lights
five seconds after the deployment of the front or side
air bag, and the fuel pump shuts off immediately.
2004 Jeep Liberty also has as standard equipment BeltAlert, DaimlerChrysler’s
new enhanced seat belt reminder system.
for the first time on Jeep Liberty, the tire pressure
monitoring system is included in
overhead Electronic Vehicle Information Center (EVIC).
- Jeep Liberty earned the highest side and driver front
saf ety ratings from the National Highway Traffic Safety
Liberty is built at DaimlerChrysler’s
Toledo (Ohio) North manufacturing facility.
vehicle illustrates the legendary Jeep® 4x4 capability
more than the Jeep Wrangler, the heart and soul of the
Wrangler is the “icon” of the brand,
offering open-air fun with award-winning off-road capability
young buyers as well as seasoned off-road enthusiasts.
- Adding a new chapter to the Wrangler legacy, the Jeep
Wrangler Rubicon model made its debut in 2003 with a
Jeep-engineered extreme off-road package that continues
into the 2004 model year in limited production.
- The Jeep Rubicon model builds on the award-winning
capability of the Wrangler with an off-road system that
includes locking front and rear differentials, front
and rear Dana model 44 axles and a 4:1 low-range transfer
case. Jeep Wrangler Rubicon is the most capable off-road
Jeep yet, straight out of the showroom.
- Jeep Wranglers are now available in right-hand versions
for the North American markets for purposes such as rural
- Additionally for 2004, the AM/FM/CD is the standard
radio configuration, tilt steering wheel is now standard
on the X and SE, leather-wrapped steering wheel is packaged
with speed control and a new spare tire cover for the
30-inch tire is available.
- The Jeep Wrangler lineup for 2004 includes X, SE, Sport,
Rubicon and Sahara soft top models. A hard top with full
steel doors, roll-up windows and tinted glass is available
on all models. Also optional is a dual-top package that
includes both a hard top and soft top in matching colors.
- For 2004, a new Ravine aluminum wheel design is standard
on Sahara models and optional on Sport models.
Jeep Wrangler X, Sport, Sahara and Rubicon models feature
the 4.0-liter PowerTech I-6,
which is rated at
190 horsepower (142 kW) at 4600 rpm and 235 lb.-ft. (319
N•m) of torque at 3200 rpm.
2.4-liter engine provides 150 horsepower (112 kW) at
5200 rpm and 165 lb.-ft. (224 N•m)
of torque at 4000 rpm.
2004, the Jeep Wrangler’s new exterior
colors are Electric Lime Green and Solar Yellow.
- Sold in 100 countries around the world, Jeep Wrangler
is available in right- and left-hand drive versions.
is built at DaimlerChrysler’s
Toledo (Ohio) Stickney Avenue Assembly Plant.