La
Thuile, Italy, Jun 26, 2003 - Over 800 Jeep®
enthusiasts in close to 350 vehicles will descend upon the
Alpine resort of La Thuile, in Italy, next weekend to take
part in a jamboree that celebrates ownership of the world’s
most famous 4x4 vehicle.
Euro
Camp Jeep is a three-day annual gathering exclusively for
Jeep owners/enthusiasts and their families from across Europe,
and even beyond. This year’s event takes place June
27-29, 2003. While participants bring their own vehicles,
three of the latest Jeep vehicles will be there for owners
and potential customers to explore: the restyled Jeep Grand
Cherokee, the Jeep Cherokee Red River Edition and the Jeep
Wrangler Rubicon.
“Euro
Camp Jeep has grown into a ‘must-do’ event for
our owners and enthusiasts in Europe, and this year’s
event is certain to be our biggest and best ever,”
said Thomas Hausch, Executive Director of International
Sales and Marketing, Chrysler Group. “Jeep is
the only brand to bring this many customers together, from
all over Europe, for one special weekend every year. The
fact that customers budget their time and money to attend
Euro Camp Jeep is testimony to their passion for the Jeep
brand and what it represents.” In the mountains
of Northern Italy, in the Valle d’Aosta region, participants
will test the go-anywhere, do-anything capabilities of their
vehicles - and themselves - in a unique and scenic environment
and share their experiences with other Jeep enthusiasts,
all in an unforgettable, convivial atmosphere.
Euro
Camp Jeep 2003 offers participants a host of different activities
ranging from demanding off-road driving trails to GPS navigation
and survival trials, to educational roundtable presentations
that inform owners on topics such as the latest developments
in Jeep technology or off-road driving techniques.
This
special Jeep weekend is completed by many other family-focussed
events such as quad bike riding, river rafting and cultural
drives through the region. There will also be a display
of classic Jeep vehicles, a Jeep clothing and merchandise
shop, sponsors’ exhibitions and live evening concerts.
“At
Euro Camp Jeep, our owners are able to live life in a Jeep
vehicle like they never before imagined,” said Hausch.
“They can learn more about the amazing capabilities
of a Jeep, meet great people and have fun with their families.
Most of all, they experience personally, in every aspect,
why the Jeep brand way of life has become legendary.”
Jeep
Event “Gives Something Back” to the Region The
Euro Camp Jeep weekend will also see something returned
to the Aosta region by the visiting Jeep owners. In keeping
with the “Tread Lightly” program, which promotes
careful, considerate and responsible off-road driving and
protection of the environment, 150 trees will be planted
by the Jeep owners to further enhance the health and beauty
of the area around La Thuile and to replace those which
were destroyed in a recent avalanche.
Additionally, DaimlerChrysler, in conjunction with the Valle
d’Aosta Region and the Commune of La Thuile, have
jointly funded a project to replace an important bridge
in the surrounding mountains. The bridge, which provides
essential access to the ski runs for emergency rescue vehicles,
was destroyed by recent heavy rains and snow melt. Previously
only passable to people on foot, the steel construction
has been completely rebuilt to enable it to carry vehicular
traffic, and during Euro Camp Jeep it will be officially
named “Ponte Jeep”. Prior to the start of the
event, the bridge will be officially dedicated and opened
by Hausch.
“We are delighted to bring Euro Camp Jeep to the
Valle d’Aosta region, which has the natural setting
to make this an unforgettable Jeep experience,”
said Hausch. “We are also pleased to be able to
leave behind something that allows others to enjoy this
beautiful region in the future, through our tree planting
and bridge repair program.”