- General Motors Corp. today announced, "Zero to Sixty,"
the most sweeping retail marketing program in its history.
Effective April 1 through April 30, GM is offering interest-free
financing for 60 months on the purchase of any new 2003
GM model Cadillac, Chevrolet, Saab, Saturn, Pontiac, Oldsmobile,
GMC and Buick. Additionally, GM is offering very competitive
cash rebates of up to $3,000 on most models.
"We are offering consumers our most
compelling and simple offer ever," said John Smith,
group vice president of GM North America Vehicle Sales,
Service and Marketing. "While industry sales have held
up relatively well, we have seen some weakening in consumer
confidence. We believe it's the right time to lead the industry
with this exceptional offer, which will jump start the spring
selling season and give consumers more confidence to purchase
a GM vehicle right now," Smith added.
A national campaign including television,
print and internet advertising will begin on April 1.
Following are terms for GM's 2003 models
(for qualified buyers) - April 1 through April 30, 2003:
$2,000 cash on Chevrolet Corvette, Pontiac Vibe, and Saturn
VUE and ION.
$3,000 cash on all other Buick, Chevrolet,
GMC, Oldsmobile, Pontiac, Saab and Saturn passenger cars