West Monroe, LA – As the show’s tag line, “for enthusiasts, about enthusiasts, and by enthusiasts” suggests, the new television show called Superlift’s Off-Road Adventures promises to cover anything and everything that is off-road in an entertaining and informative format. Beginner and seasoned off-road enthusiasts alike won’t want to miss the new show, which airs on the Outdoor Channel beginning April 2nd.

Superlift’s Off-Road Adventures includes detailed coverage of recreational trail rides, rockcrawling competitions, off-road challenges, and adventure treks. Designed to promote the excitement of using a four-wheel drive for a variety of purposes and in a responsible fashion, the show hopes to draw new people into the sport while encouraging seasoned off-road veterans to try new things with their vehicles.

Of course, part of owning a four-wheel drive is modifying it for enhanced off-road performance. Off-Road Adventures includes technical segments that revolve around how-to installations, “how-it-works” segments to educate consumers about the various systems on their vehicle, and new products features to inform enthusiasts about the latest products available from the automotive aftermarket.

Vehicle features are also part of the show’s content in order to spark ideas among viewers and spotlight the many homegrown innovations that are so unique and prolific in the sport. Finally, the show will encompass a variety of project vehicles to help get enthusiasts excited about building up their own vehicles.

Superlift’s Off-Road Adventures begins airing Wednesday, April 2nd at 10:30 a.m. EST. Thereafter, the half-hour show will run every Sunday at 2:30 p.m. EST beginning April 6th.

For more information, check out the show’s website at www.superlifttv.com.