Hills, MI - The award-winning Camp
Jeep celebrates its
ten-year anniversary in Charlottesville, Va. Thursday, July 15 through
Saturday, July 17, 2004. Owners can register today to take part in one
the nation's largest ownership gatherings by visiting the Web at www.jeep.com or
"The fact that Camp Jeep has reached its ten-year milestone is a testament
to the power of the Jeep brand," said Jeff Bell, Vice President - Jeep."Only
Jeep provides this lifestyle experience that many have tried to imitate."
A special "10th Annual Registration" package
is available for $375 per Jeep
vehicle ($425 after December 31, 2003) and includes VIP parking, VIP
concert seating, a commemorative 10th anniversary vehicle flag, 10 percent
discount on purchases at the Jeep Gear store and more. The
regular registration fee is $275 per Jeep vehicle ($335
after December 31, 2003),
which includes participation in all Camp Jeep activities.
"Families come from all over the world to celebrate the Jeep spirit
and what it stands for," said Lou Bitonti, Senior Manager, Brand Events. "All
Camp Jeep participants will continue to enjoy the opportunity to talk
in-person with Jeep engineers, receive one-on-one instruction on the
off-road Jeep 101 course and enjoy loads of outdoor enthusiast activities."
Jeep owners can visit the Engineering Village and participate in round
table discussions with Jeep engineers and other guests to learn more about
what distinguishes a Jeep vehicle from any other four-wheel drive vehicle
around the world.
Another popular highlight of the event continues to be the Jeep 101
courses, designed to teach attendees basic off-highway driving and safety
skills and to demonstrate the capabilities of the Jeep Liberty, Grand Cherokee
Other activities include hiking, kayaking, scuba diving, a climbing wall,
outdoor survival skills training, fly casting, children's activities,
photography classes, outdoor grilling school and numerous arts and crafts
projects for the entire family.
Nearly 10,000 participants are expected to attend Camp Jeep 2004. To
approximately 63,000 people from 48 states have attended Camp Jeep.
Camp Jeep Chronology
1995 - 1998 - Camp Hale, Colo.
1999 - 2001 - Oak Ridge Estate in Charlottesville, Va.
2002 - White's Bar W Ranch near Branson, Mo.
2003 - Charlottesville, Va.