Anaheim, CA - In what might be the only half-hour show on cable television that entices grown men and women to play in the mud, the national debut of FOUR WHEELER TV on THE OUTDOOR CHANNEL is a half-hour of unadulterated in-the-dirt thrills, complete with its own brand of Home Videos.
For those deep in the four-wheeling trenches, the release of FOUR WHEELER TV on The Outdoor Channel is actually a much-improved continuation of the original show that aired on ESPN2 with Stephen Cox as host. The company behind the newshow is Primedia, publisher of Motor Trend, Automobile, Surfing, Fly Fisherman and a host of targeted special interest magazines.
Taking us from the muddy trails of the South to the red rocks of the West, FOUR WHEELER TV is about as earnest a look at the growing four-wheeling scene as niche programming gets considering the talent behind this 26 episode series are the FOUR WHEELER, 4Wheel & Off-Road and JP magazine editors who split hosting duties.
Notable open-trail adventures this season include highlights from the annual 2004 Top Truck Challenge and Ultimate Adventure events as well as a series of do-it-yourself technical tips for the shade-tree mechanic, and a collection of home video mishaps.
FOUR WHEELER TELEVISION brings the power of these newsstand magazines 3 times per week to 25 million homes on THE OUTDOOR CHANNEL beginning in January 2004. For further information on the show, log onto www.fourwheelerTV.com,or for a complete schedule of air dates go to www.outdoorchannel.com.