Auburn Hills, MI - Jeep® brand announced today that it has signed a two-year agreement to become title sponsor of Warren Miller Entertainment's® annual feature film tour. The new partnership brings together two brands synonymous with action and adventure: Jeep brand, known for more than six decades of SUV mastery, and Warren Miller Entertainment, the 55-year powerhouse of winter sports.
"Warren Miller has found an ideal partner in Jeep," said Perkins Miller, vice president, managing director of Mountain Sports Media®. “Our feature film and Jeep both celebrate the go-anywhere, do-anything attitude — and both brands are built on the bedrock of independence and adventure. It’s a perfect fit.”
The release each year of the Warren Miller Film has represented the official start of winter for skiers and snowboarders worldwide since 1949. The film's U.S. tour set all-time ticket sales records in 2003 and now reaches 200 cities and over 300,000 fans annually. Jeep vehicles will appear in the film and at select screening event locations with Warren Miller Entertainment coordinating sweepstakes and special promotions for Jeep at every tour stop. Warren Miller Entertainment has also introduced on-mountain, television, and music components into existing Jeep brand programs.
"Jeep vehicle owners and Warren Miller film fans share the desire to venture into hard-to-reach locations and truly experience the great outdoors," said Jeff Bell, Vice President, Jeep, Chrysler Group.
The Jeep brand continues to be the only American brand dedicated solely to the sport-utility market. Jeep will continue to deliver on the promise to provide rugged versatile vehicles with authentic four-wheel drive capability.
Warren Miller film crews have now filmed on all seven continents, sending the world's best skiers and snowboarders virtually anywhere snow falls. The 2004 film will feature segments filmed in France, Bulgaria, Switzerland, Canada, Mexico and throughout the U.S.