Auburn Hills, MI - Most Jeep® vehicle owners don't need an incentive to take an off-road adventure, but Jeep is giving them one anyway: free gasoline. And if that's not enough, there's a performance by Jake and Elwood Blues.
Owners who register before July 24 for Camp Jeep — the family-friendly event is being held for the first time ever at Road America in Elkhart Lake, Wis., Aug. 10-12 — will receive a $75 gasoline card and during the Jeep Jubilee that Saturday night, the headliners are The Blues Brothers, starring Dan Aykroyd and Jim Belushi.
"Owners from California, Florida and Rhode Island and most states in between have signed up for Camp Jeep," said John Plecha, Director – Jeep Marketing and Global Communications. "The $75 gasoline card is a special incentive to our loyal Jeep owners that will make driving to Camp Jeep even more enjoyable."
Aykroyd and Belushi are no strangers to Camp Jeep. The Blues Brothers were a big hit when they performed at Camp Jeep 2002 in Branson, Mo.
For the second year in a row, this year's event will have an air show featuring World War II vintage aircraft. It takes place Friday, Aug. 11 at 1 p.m. above the camp grounds. A F4U Corsair, a TBM Avenger, a Douglas Skyraider and a P-51 Mustang are scheduled for the skies over Road America.
Another popular repeat from last year: a special exhibition by skateboarding legend Tony Hawk on Saturday and action sports demonstrations all three days. The Jeep King of the Mountain Professional Bike World Championship will also be held at Camp Jeep, Saturday, Aug. 12.
Camp Jeep attendees will be able to test drive three all-new vehicles: the 2007 Jeep Compass, Wrangler and Wrangler Unlimited. The all-new 2007 Jeep Patriot will be on display. New this year are thrill rides in the Jeep Grand Cherokee SRT 8 and a rally course for the Jeep Compass.
Camp Jeep "must-haves" are back again, including opportunities to drive Jeep vehicles off-road and many family-oriented outdoor activities that tap into the Jeep lifestyle of freedom, adventure, mastery and authenticity. Among the many popular activities:
- 4x4 off-road trails, ranging from scenic to difficult
- For those who want pre-trail training, there will be the Jeep Trail Rated® Off-Road Course, where owners learn off-road driving skills by navigating steep grades, large rocks, log crossings, sand and other obstacles
- A BMX and Mountain bike course designed to take riders through all of the Jeep Trail Rated components of traction, ground clearance, maneuverability, articulation and water fording.
- Engineering Village is where Jeep owners can talk to Jeep engineers about every aspect of their vehicles
The Camp Kids Village will feature arts and crafts for youngsters and a driving course with miniature Jeep vehicles
- A variety of outdoor adventure sports are slated for the Sports & Adventure Village, including a 60-foot Adventure Tower, rock climbing, scuba diving, geocaching and more
- The 65-year history of Jeep — complete with memorabilia and vintage vehicles dating back to WW II — will be in the World of Jeep Village
The National Anthem Project, sponsored by Jeep, will make a special stop at Camp Jeep as part of a 50-city nationwide tour. The “National Anthem Project: Restoring America’s Voice” is a multi-year national education initiative to re-teach Americans the words to “The Star-Spangled Banner.” The display will feature a patriotic-themed Jeep Liberty and Jeep Grand Cherokee as well as interactive activities that teach about the historical significance of the national anthem. Camp Jeep attendees can sign up for the National Anthem Project All-Star Contest, in which one winner from each state will be awarded a $1,000 donation to their local music program and given the opportunity to perform at a concert in Washington, D.C. in 2007.
Camp Jeep registration is $395 per vehicle. Those who refer a friend who registers will receive a $25 discount card to be used at the Jeep Store on site. This popular venue is where Jeep gear and Camp Jeep merchandise is sold. When attendees refer four or more friends who register, all will receive a $50 refund in the mail after the event. The $75 gasoline card will be invalidated if registrants cancel their trip to Camp Jeep. Additional information is at www.jeep.com/campjeep.
The Jeep brand has seven models this year, the most available to retail consumers at one time in the 65-year history of Jeep vehicles. The expansion of the Jeep brand has taken place in just two years. At the start of 2004, the brand's trio of tough, capable, rugged SUVs included the venerable Jeep Grand Cherokee, Jeep Liberty and the icon of the brand, the Jeep Wrangler.
In 2005 the Jeep Commander — the first Jeep vehicle with three rows of seats — was introduced. This year, the redesigned Wrangler 2-door was unveiled. Also debuting this year are three all-new Jeep vehicles: the Jeep Patriot and Jeep Compass — both of which provide Jeep 4x4 capability along with excellent fuel economy, safety and interior flexibility at a great value — and the Jeep Wrangler Unlimited, the first-ever four-door Wrangler.
"The Jeep brand is on a product offensive and we will continue to grow with new offerings that leverage Jeep's legendary 4x4 leadership," said Plecha. "We're solidifying the Jeep brand's foundation with the bigger, more powerful all-new 2007 Jeep Wrangler and the Wrangler Unlimited — while also strengthening the brand to reach new customers in the growing compact SUV segment with the Jeep Patriot and Jeep Compass."