FULLERTON, CA (Aug. 25, 2010) – Consumers looking for guidance on how to choose the right tires for their trucks and SUVs can get answers from Yokohama Tire Corporation’s third installment of Tire Tips, a series of short educational videos created to help people learn more about tires, from proper maintenance to improving fuel efficiency.
The “how to choose a truck/SUV tire” video is hosted by off-road racing champions Cameron and Heidi Steele. Cameron, who is also a TV commentator, was the host in the first two Yokohama Tire Tips videos: the importance of properly inflated tires and how to read the sidewall of a tire. The latest video can be seen on Yokohama’s Website (www.yokohamatire.com) and YouTube. Read More→




Equipt Expedition Outfitters, an industry leading provider of world class vehicle-based expedition equipment, has launched their brand new website. The emphasis of the new website is to provide the consumer with all the inspiration, product detail and imagery they desire, and to provide Equipts expanding list of dealers an online interface for product information. Loaded with over two hundred pages and hundreds of images, the website offers a wealth of knowledge and inspiration. The Ambassadors program showcases individuals who reflect the company image and use Equipts products in their endeavors. The Dealer listing highlights their commitment to expanding these lines nationally. The Product sections offer more photography, descriptions, features and specifications than ever before.
LAS VEGAS, NV – (August 23, 2010) – Team General Tire’s Rick D. Johnson stole the show with an incredible victory at the 2010 Best In The Desert Vegas to Reno Race Aug. 20, landing him not only first in Trick Truck, but first overall.



San Luis Obispo, CA - (8/15/10) Poly Performance has just released the all new Jeep® JK Coilover/Air Bump Conversion Kit, the ultimate addition to any JK aftermarket suspension system available today.
