Archive for Cameron Steele

Highlights include Cameron Steele’s early season win on YokohamaGEOLANDAR A/T-S® R tires

Cameron Steele racing on Yokohama Geolandar tires at the 2013 Baja 1000 220x147 Yokohama Tire Corporatio​n’s Off Road Racers Reflect on 2013 SeasonFULLERTON, CA. – (Dec. 12, 2013) – From Nevada to Mexico, Yokohama Tire Corporation (YTC) and the Desert Assassins off-road racing team covered a lot of rugged, dusty ground during the 2013 season, producing several highlights, some even historic. The Desert Assassins were led by husband and wife duo Cameron and Heidi Steele, who campaigned their 800-horsepower Geiser Brothers Trophy Trucks on off-road racing-engineered Yokohama GEOLANDAR A/T-S® R tires. Read More→

Racers will use Geolandar® tires to tackle ‘the longest off-road race in the U.S.’

Cameron Steele in action at 2012 Baja 500 220x182 Yokohama Tire Corporation Sponsored Off Roaders Cameron and Heidi Steele Gearing up for ‘Vegas to Reno’ Race, August 16 18FULLERTON, CA. – (Aug. 14, 2012) – Yokohama Tire Corporation-sponsored Cameron and Heidi Steele – the husband and wife team known as “off-road racing’s power couple” – will be back in action at the Best in the Desert’s 534-mile “Vegas to Reno” race, August 16-18. Cameron and Heidi will tackle “the longest off-road race in the U.S.” on Geolandar® tires.

Heidi, whose five off-road season championships include a 2008 Best in the Desert title, will be competing in her second race this year after becoming a mother in March. She placed second in June’s Baja 500 in a Ford Ranger equipped with off-the-shelf Geolandar M/T+® tires. She’ll be competing on the same tires in the 7200 Class at the Vegas to Reno contest. Read More→

Cameron Steele has two Trophy Trucks entered on specially designed 40-inch Yokohama Geolandar A/T-S® R tires

Desert Assassins Trophy Trucks photo by Kim Bird 220x124 Yokohama Tire Corporation Sponsored Off Roaders Kick Off Season at SCORE Laughlin Desert Challenge, Jan. 14 15 FULLERTON, CA. – (Jan. 12, 2012) – Yokohama Tire Corporation-sponsored off-road racers, including Trophy Truck veteran Cameron Steele, begin the season at the 18th annual SCORE Laughlin Desert Challenge in Laughlin, Nevada, January 14-15. Steele, along with his Desert Assassin team, will be competing on various Yokohama Geolandar® tires.

Steele received the first qualifying spot for the two-day SCORE (Southern California Off Road Enthusiasts) event, which, for the first time, will be divided into two races. Steele has two Trophy Trucks entered, both on newly developed 40-inch Yokohama Geolandar A/T-S® R tires specially engineered for extreme off-road conditions. Read More→

Heidi Steele is looking to clinch another Class 6 championship; husband Cameron shooting for a Trophy Truck win. Both racing on Geolandar® tires

cam testing tires 150x95 Yokohama Tire Sponsored Off Road Drivers Set Their Sights on SCORE Baja 1000 RaceFULLERTON, CA. – (Nov. 14, 2011) – There’s plenty at stake for Yokohama Tire Corporation-sponsored off-road racing husband and wife team Cameron and Heidi Steele as they head to Ensenada, Mexico for the 44th annual Tecate SCORE Baja 1000, November 17-20. Read More→

Chad George also takes first for tire maker at Glen Helen

Cameron Steele at 2011 Lucas Oil race in Glen Helen photo by Jon Lee 150x98 Yokohama Tire Corporation Sponsored Off Roader Cameron Steele Wins Lucas Oil RaceFULLERTON, CA (Aug. 9, 2011) – Yokohama Tire Corporation collected two first-place victories in the Lucas Oil Off-Road Racing Series (LOORRS) event, August 7 at Glen Helen Raceway near San Bernardino, California. Longtime Yokohama-sponsored racer Cameron Steele captured his first Lucas Oil race of the season in the Pro Lite Class, as did Chad George, who took the title in the Super Lites Class. Steele and George won on off-the-shelf Yokohama Geolandar A/T-S® tires. Read More→

Yokohama Tire Corporation Rolls Out New TV Ad

Thursday, April 14th, 2011

2011 04 YokohamaTire 300x255 Yokohama Tire Corporation Rolls Out New TV Ad 30-Second Spot Features Off-Road Stars Cameron and Heidi Steele in a High-Speed Update of Classic Kids’ Game, “Duck, Duck, Goose”

FULLERTON, CA (April 14, 2011) – Yokohama Tire Corporation (YTC) recently rolled out a high-powered, high-speed television commercial based on the classic kids’ game, “Duck, Duck, Goose” (DDG).

The 30-second spot, shot in February at the San Bernardino International Airport, broke nationally on ABC during the 12 Hours of Sebring endurance race. It features off-road champions Cameron and Heidi Steele – both Yokohama-sponsored drivers – whipping around a circle of high-performance vehicles all equipped with Yokohama tires. Cameron (a Baja 1000 champion) in his 800-horsepower off-road truck and Heidi (a Baja 500 and 1000 champion) in a bright yellow Lamborghini Gallardo Superleggera chasing after him.  Read More→