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Archive for Heidi Steele

Highlights include Cameron Steele’s early season win on YokohamaGEOLANDAR A/T-S® R tires

Cameron Steele racing on Yokohama Geolandar tires at the 2013 Baja 1000 220x147 Yokohama Tire Corporatio​n’s Off Road Racers Reflect on 2013 SeasonFULLERTON, CA. – (Dec. 12, 2013) – From Nevada to Mexico, Yokohama Tire Corporation (YTC) and the Desert Assassins off-road racing team covered a lot of rugged, dusty ground during the 2013 season, producing several highlights, some even historic. The Desert Assassins were led by husband and wife duo Cameron and Heidi Steele, who campaigned their 800-horsepower Geiser Brothers Trophy Trucks on off-road racing-engineered Yokohama GEOLANDAR A/T-S® R tires. Read More→

Heidi Steele Jessica McMillin. Photo by Tim Sanchez 220x165 Baja 500 Preview with Yokohama Tire Corporation’s Off Road Racing Teammates Heidi Steele and Jessica McMillinFULLERTON, CA. – (May 28, 2013) – In March, Yokohama Tire Corporation (YTC) made history by partnering with the first-ever all-woman Trophy Truck driver tandem in SCORE (Southern California Off Road Enthusiasts) racing: The Desert Assassins’ Heidi Steele and Jessica McMillin. YTC follows the teammates in this Q&A as they gear up for the Baja 500 race on May 31-June 1. The co-drivers discuss working together, the challenges of the Trophy Truck division and race – as well as tire – strategy.

Heidi is a four-time SCORE Class champion who is married to Desert Assassins teammate and veteran off-roader Cameron Steele. Jessica, also a SCORE champion, but new to the Desert Assassins team, is part of the famous off-road racing McMillin family. Both drivers are racing in the Trophy Truck class for the first time and competing on specially-engineered 40-inch Yokohama Geolandar A/T-S® R tires mounted on their 800-horsepower Geiser Brothers truck. Read More→

Racers will use Geolandar® tires to tackle ‘the longest off-road race in the U.S.’

Cameron Steele in action at 2012 Baja 500 220x182 Yokohama Tire Corporation Sponsored Off Roaders Cameron and Heidi Steele Gearing up for ‘Vegas to Reno’ Race, August 16 18FULLERTON, CA. – (Aug. 14, 2012) – Yokohama Tire Corporation-sponsored Cameron and Heidi Steele – the husband and wife team known as “off-road racing’s power couple” – will be back in action at the Best in the Desert’s 534-mile “Vegas to Reno” race, August 16-18. Cameron and Heidi will tackle “the longest off-road race in the U.S.” on Geolandar® tires.

Heidi, whose five off-road season championships include a 2008 Best in the Desert title, will be competing in her second race this year after becoming a mother in March. She placed second in June’s Baja 500 in a Ford Ranger equipped with off-the-shelf Geolandar M/T+® tires. She’ll be competing on the same tires in the 7200 Class at the Vegas to Reno contest. Read More→

Heidi Steele and baby daughter 220x189 New Yokohama Tire Corporation Video Highlights the Return of Off Road Champion Heidi Steele to Racing after Becoming a MotherFULLERTON, CA. – (July 13, 2012) – The return of five-time off-road champion Heidi Steele to pro racing after giving birth to her first child is presented in a new video by Yokohama Tire Corporation (YTC). The nine-minute video, created by Air, Land + Sea Films, is on YTC’s YouTube channel at http://www.youtube.com/yokohamamotorsports.

“The video is beautifully shot and tells Heidi’s compelling, personal story,” said Andrew Briggs, director of product planning and motorsports for Yokohama, one of Heidi’s main sponsors. “People watching the video will learn, from Heidi’s perspective, what it’s like balancing motherhood with a professional racing career.” Read More→

In her first race of the season, the reigning Class 6 champ handles the tough course on off-the-shelf Geolandar M/T+® tires

1 Heide Steele 2012 Baja 500 220x147 Yokohama Tire Sponsored Off Road Racer Heidi Steele Takes 2nd at Baja 500FULLERTON, CA. – (June 5, 2012) – In her first race of the season, Yokohama Tire Corporation-sponsored off-roader Heidi Steele returned in style, taking second place at June 1-3 SCORE Baja 500 in Ensenada, Baja California, Mexico.  Steele and co-driver/Desert Assassins teammate Rene Brugger battled the treacherous Baja terrain in a Ford Ranger equipped with off-the-shelf Geolandar M/T+® tires. Read More→

It’s the 4th title for Steele on Geolandar M/T+® tires

Heidi steele baja 500 1 127x150 Yokohama Tire Sponsored Off Road Racer Heidi Steele Wins Class 6 SCORE ChampionshipFULLERTON, CA. – (Nov. 21, 2011) – Quite a week for Yokohama Tire Corporation-sponsored off-road racer Heidi Steele at the 44th annual Tecate SCORE Baja 1000 in Ensenada, Mexico.  She won her fourth SCORE (Southern California Off Road Enthusiasts) class title at the November 17-20 race, and announced she and her off-road racing husband, Cameron Steele, are expecting a baby in 2012. Read More→

Heidi Steele is looking to clinch another Class 6 championship; husband Cameron shooting for a Trophy Truck win. Both racing on Geolandar® tires

cam testing tires 150x95 Yokohama Tire Sponsored Off Road Drivers Set Their Sights on SCORE Baja 1000 RaceFULLERTON, CA. – (Nov. 14, 2011) – There’s plenty at stake for Yokohama Tire Corporation-sponsored off-road racing husband and wife team Cameron and Heidi Steele as they head to Ensenada, Mexico for the 44th annual Tecate SCORE Baja 1000, November 17-20. Read More→

Heidi Steele San Felipe Challenge of Champions. Photo by Joe Lee 150x100 Yokohama Tire Sponsored Off Road Drivers “Steele” Show in SCORE San Felipe RaceFULLERTON, CA. – (Sept. 11, 2011) – It was an exceptional day for the Steele family and Yokohama Tire Corporation at the Tecate SCORE San Felipe Challenge of Champions, September 10, in San Felipe, Baja, California, Mexico. Husband and wife team Cameron and Heidi Steele put on a show with Yokohama’s Geolandar® tires. Heidi – battling severe stomach flu – won the Class 6 division (with a lot of help from co-driver and Desert Assassins teammate Rene Brugger and his son Richie), while Cameron finished fifth in the ultra-competitive Trophy Truck division, and seventh overall among all 77 racers. Read More→

Former two-time champion and current Class 6 leader racing on off-the-shelf Geolandar M/T+® tires

Heidi Steele heading to San Felipe 250 victory photo courtesy of Mad Media 150x107 Yokohama Tire Corporation Sponsored Heidi Steele Seeks Second SCORE San Felipe WinFULLERTON, CA. – (Sept. 7, 2011) – Competing in Mexico has been extremely good for Yokohama Tire Corporation-sponsored off-road racer Heidi Steele. This year alone, she’s won the San Felipe 250 in March and was third in the Baja 500. Steele can add to her Mexico mastery and pad her lead in SCORE’s Class 6 with a win in the Tecate SCORE San Felipe Challenge of Champions, September 9-11, in San Felipe, Baja, California, Mexico. Read More→

Yokohama Tire Corporation Rolls Out New TV Ad

Thursday, April 14th, 2011

2011 04 YokohamaTire 300x255 Yokohama Tire Corporation Rolls Out New TV Ad 30-Second Spot Features Off-Road Stars Cameron and Heidi Steele in a High-Speed Update of Classic Kids’ Game, “Duck, Duck, Goose”

FULLERTON, CA (April 14, 2011) – Yokohama Tire Corporation (YTC) recently rolled out a high-powered, high-speed television commercial based on the classic kids’ game, “Duck, Duck, Goose” (DDG).

The 30-second spot, shot in February at the San Bernardino International Airport, broke nationally on ABC during the 12 Hours of Sebring endurance race. It features off-road champions Cameron and Heidi Steele – both Yokohama-sponsored drivers – whipping around a circle of high-performance vehicles all equipped with Yokohama tires. Cameron (a Baja 1000 champion) in his 800-horsepower off-road truck and Heidi (a Baja 500 and 1000 champion) in a bright yellow Lamborghini Gallardo Superleggera chasing after him.  Read More→

Former two-time champion Steele and co-driver Rene Brugger come from behind to take Class 6 title on off-the-shelf Geolandar M/T+® tires

2011 03 SCORE HeidiSteele 300x224 Yokohama Tire Corporation Sponsored Heidi Steele Wins SCORE San Felipe 250  FULLERTON, CA. – (March 14, 2011) – Yokohama Tire Corporation-sponsored Heidi Steele captured her first race of the season, winning the Class 6 title at the 25th MasterCraft Safety Tecate SCORE San Felipe 250 in Baja, California on March 12.

Driving her customary Ford Ranger, Steele, the former Class 6 (unlimited, production mini trucks) and Class 7 (open, production mini trucks) champion, and her co-driver and Desert Assassins teammate Rene Brugger, finished the demanding course on off-the-shelf Yokohama Geolandar M/T+® tires in 5:50:40.  Read More→