Archive for Impact! Racing

Santee, CA (July 16th, 2014) – MasterCraft Safety, Inc. a solely owned corporation based in Santee, CA, announces the merger of Impact and MasterCraft Safety, Inc. to form Impact Racing, Inc. The newly formed California Corporation is part of a continuing strategy to provide increases in manufacturing efficiencies and customer service. “By consolidating our manufacturing efforts we will be better positioned to meet the needs of our ever increasing and loyal customer base. We will continue our 40 year tradition of providing high quality MADE IN THE USA, safety products to our Recreational Motorsports, Professional Motorsports and our country’s Military Defense Personnel” stated Robbie Pierce, CEO of Impact Racing, Inc. Read More→

With the introduction of the suspension seat to the niche off-road community in 1970, MasterCraft Safety immediately became an innovative leader and safety advocate for the off-road racing and recreational four-wheeling markets.  Over the last 40 years, MasterCraft Safety has continuously evolved and has strived to expand its presence and improve driver safety through pioneering suspension seat designs and the addition of occupant restraints and driving suits.

Today, MasterCraft Safety once again elevated the company’s presence as a revolutionary manufacturer of safety products and stunned the motorsports industry with the announcement of their acquisition of Bill Simpson’s Impact! Racing Products.  The official announcement of the asset-based purchase was delivered during a press conference held at the “Impact! Racing by MasterCraft Safety” booth shortly after the opening of today’s International Motorsports Industry Show (IMIS) in Indianapolis, Indiana. Read More→