PAMONA, Calif. – (October 9, 2010) – General Tire is proud to announce that it will be the title sponsor and spec tire of the 2011 General Tire Jeepspeed Challenge. Full details on this exciting sponsorship will be announced at the Off-Road Expo in Pomona, California, Oct. 9th at 2:00 pm in the General Tire booth.

General Tire will commence its sponsorship, becoming the official tire of the popular endurance desert-racing series, Jan. 2011, and will continue its sponsorship for three years. The Jeepspeed Racing Series is designed to give Jeep enthusiasts the opportunity to take their daily vehicle and race it alongside other die-hard Jeep fans.  Equipped with General tires and a motor from ATK Jeepspeed Engines, the common Jeep driver can have their shot at motorsport victory and race in this exhilarating off-road series

A number of fitment sizes will be offered by General Tire, including 33/10.50 R15, 33/12.50 R15, 35/12.50 R15 and 285/75 R16.  Travis Roffler, director of marketing, General Tire, also announced that the tire company will sponsor six tires for each of the first 30 teams racing in the 2011 General Tire Jeepspeed Challenge.

“This is a new and exciting series for us at General Tire,” said Roffler.  “We’re an ideal tire for off-road racing machines like Jeep, so it really makes sense for us to be the official tire of the Jeepspeed Challenge.”

The Jeepspeed racing season consists of five Challenge/Cup events with two bonus events, and will run from February to December 2011.

Jeep aficionados interested in putting their vehicle to the ultimate test can register for the General Tire Jeepspeed Challenge by going to www.jeepspeed.com and for more information on the tires check out www.generaltire.com.