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Heavy-Duty Steel Design Offers Extra Protection for JKs

Rugged Ridge JK Wranger Front Steering Skid Plate Installed 220x146 RUGGED RIDGE INTRODUCES LINE OF SKID PLATES FOR ’07 ’13 JEEP® JK WRANGLERSuwanee, Ga. (August 21, 2013) – Rugged Ridge®, a leading manufacturer of high-quality Jeep accessories, today announced the availability of its complete line of undercarriage Skid Plates for 2007-2013 Jeep JK Wrangler.

Engineered to protect the most vulnerable areas of a Jeep’s underside, the Rugged Ridge Skid Plates shield eight major exposed mechanical components: steering, differentials, transfer case, engine, transmission, suspension arms, air conditioning and muffler. A simple bolt-on installation, the Skid Plates are an easy way to help prevent expensive damage from off-road obstacles. Read More→

Marine Corps Gunnery Sergeant and “Full Metal Jacket” Actor to Support Live Military-Inspired Jeep® Build as Part of Patriotic Celebration in Upper South Hall Lobby

1944 Willys Jeep SAS 220x146 OMIX ADA/RUGGED RIDGE TO FEATURE ACTOR R. LEE ERMEY AKA “THE GUNNY” AT 2013 SEMA SHOW IN LAS VEGASSuwanee, Ga. (July  10, 2013) – Omix-ADA® and Rugged Ridge today announced that R. Lee Ermey, “The Gunny,” will appear as a guest celebrity at the Off Road Success Center in the Upper South Hall Lobby during the 2013 SEMA Show in Las Vegas, November 5-7.

Best known for his role as Gunnery Sergeant Hartman in the motion picture “Full Metal Jacket,” Ermey, a devoted and retired marine, will hold several autograph sessions throughout the week at the Omix-ADA/Rugged Ridge Off Road Success Center alongside Omix-ADA’s historic military Jeep® collection. The Gunny will be onsite in the Upper South Hall Lobby from 9:30 a.m. – 4 p.m. on Tuesday (11/5), Wednesday (11/6) and Thursday (11/7) as part of his support for a live Jeep® build. Read More→

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Categories : Jeep

New, More Affordable Bumper System Offered In Response To Customer Feedback

image007 220x169 RUGGED RIDGE DEVELOPS ALL TERRAIN MODULAR STEEL BUMPER SYSTEM FOR ’07 ’13 JEEP JK WRANGLERSuwanee, Ga. (March 5, 2013) – Following the successful introduction of its XHD Modular Aluminum Bumper System, Rugged Ridge today announced it has developed an All Terrain Modular Bumper System made from steel for 2007-2013 Jeep JK Wrangler.

Modeled after its XHD Modular Bumper System, Rugged Ridge set out to create an affordable, yet strong and functional bumper system for the budget-oriented consumer. Offered at a suggested retail price of $600.00 or less, the All Terrain Bumper System includes many of the same features as bumpers priced at $1,000.00 or more. Read More→

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RUGGED RIDGE EXPANDS LINE OF ALL TERRAIN FENDER FLARES

Wednesday, January 30th, 2013

Popular Jeep Accessory Now Available for Chevrolet, Dodge and Ford Trucks 

Rugged Ridge All Terrain Fender Flares 144x220 RUGGED RIDGE EXPANDS LINE OF ALL TERRAIN FENDER FLARESSuwanee, Ga. (January 30, 2013) – Omix-ADA®, a leading manufacturer of high-quality Jeep and truck accessories, today announced the availability of Rugged Ridge® All Terrain Truck Fender Flares for  Chevrolet, Dodge and Ford full-size models. The expanded line up follows the success of Rugged Ridge’s Jeep flares that were launched several years ago.

Easily interchangeable with existing factory installed flares, Rugged Ridge All Terrain Truck Fender Flares use the same mounting points, so there is no drilling required for installation. Each flare is constructed from paintable UV-treated ABS plastic and mounted with stainless steel fasteners assuring a precise fit that follows the contours of the truck. Read More→

Leading Manufacturer of Jeep® Parts and Accessories Commits Charitable Donations to Social, Medical and Off-Road Industry Causes

OMIX ADA 214x220 OMIX ADA CELEBRATES 20 YEARS IN THE JEEP® BUSINESS BY COMMITTING $200,000 TO CHARITY IN 2013Suwanee, Ga. (October 31, 2012) – Omix-ADA®, a leading manufacturer of high-quality Jeep®, truck and off-road parts, accessories and floor liners today announced it is celebrating its 20th anniversary by donating $200,000 to a variety of non-profit causes important to Jeep owners and the off-road industry, beginning in 2013.

Of the $200,000 pledged, $50,000 will be donated to a non-profit organization or cause in honor of Jeep owners. The second $50,000 will be donated to a non-profit organization or cause in honor of Omix-ADA employees and customers. The third $50,000 will be donated to a non-profit or cause in honor of the off-road media, SEMA and other automotive organizations. The remaining $50,000 will be donated to a variety of non-profit organizations and causes selected by Omix-ADA. Read More→

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2012 Jeep Wrangler Rubicon Built as the Ultimate Off-Road Vehicle With Help from Rugged Ridge

Crush Recovery 2012 SEMA Project Vehicle 220x142 DAVE DOETSCH TO DEBUT “CRUSH RECOVERY” JEEP® AT OMIX/RUGGED RIDGE  OFF ROAD SUCCESS CENTER DURING 2012 SEMA SHOWSuwanee, GA (August 1, 2012) – OMIX-ADA, the world’s largest independent manufacturer and wholesaler of Jeep® parts and accessories, today announced that famed Jeep builder Dave Doetsch will publicly unveil his latest project Crush Recovery at the OMIX/Rugged Ridge Off-Road Success Center at the 2012 SEMA Show in Las Vegas. Read More→

Diamond Bar, CA (July 26, 2012) - Dealers, jobbers, installers and other specialty-equipment industry enthusiasts attending the 2012 SEMA Show will be able to learn all about the dynamic Jeep and off-road lifestyle market through the new Off-Road Success Center, presented by OMIX-Rugged Ridge. Located in within the Trucks/SUV section in booth 30147 at the 2012 SEMA Show, the center provides those interested in learning about the off-road market with a place to exchange ideas, learn new concepts for success and network with other like-minded people. Read More→

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Categories : Press Release

Innovative New Design Created As A Result Of Enthusiast Feedback

image012 220x150 RUGGED RIDGE DEVELOPS UNIQUE SNORKEL SYSTEM FOR ’07   ’11 JK JEEPSSuwanee, Ga. (July 11, 2012) – Following feedback from Jeep® owners online, Omix-ADA®, a leading manufacturer of high-quality Jeep accessories, today announced the availability of the new, patent pending Rugged Ridge® Modular XHD Snorkel System for two and four-door Jeep Wrangler JK models from 2007-2011 with the 3.8L engine.

The new Modular XHD Snorkel System from Rugged Ridge is available in easily interchangeable high and low mounts and relocates the vulnerable stock air intake through an internal duct system just below the windshield. This new design provides optimum performance and protection as well as a great, integrated look. Installation requires only minor modifications to the internal fender flange and avoids the major cutting that other kits may require. Read More→

No More Struggling with Soft Tops—The Push Of A Button Does it All

image003 160x220 RUGGED RIDGE POWERTOP™ FOR JEEP WRANGLER OFFERS OWNERS NEW LEVEL OF CONVENIENCESuwanee, Ga. (April 3, 2012) – Rugged Ridge, a division of Omix-Ada, has announced the introduction and availability of its first-everPowerTop™ for the 2007-2012 JK Jeep® Wrangler Unlimited. The result of extensive research and development, Rugged Ridge’s introduction of the hydraulic PowerTop™, adds to its catalog of more than 500 custom-designed products built specifically for Jeep vehicles.

The patent-pending Rugged Ridge PowerTop™ design allows the convertible soft-top structure to be lowered or raised in as little as five seconds with the simple push of a button, effectively eliminating the need to exit the vehicle during the onset of inclement weather. Read More→