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New Product Shields Driver and Passenger from the Sun Requiring No Modifications to the Jeep

Eclipse Sun Shade Installed Closeup 220x146 RUGGED RIDGE ANNOUNCES NEW ECLIPSE SUN SHADE FOR ’07 ’13 JEEP JK WRANGLERSSuwanee, Ga. (July 16, 2013) – Rugged Ridge today announced the availability of its new Eclipse Sun Shade, built for 2-door and 4-door Jeep® Wrangler JK’s from 2007 – 2013.

Designed to provide an open air-experience while shielding passengers from harsh sunlight, the Eclipse Sun Shade features reinforced mesh construction. The sun shade installs between the front portion of a JK’s sport bar and windshield, giving both the driver and passenger a “top down” feeling, while providing added protection from the sun. Read More→

Marine Corps Gunnery Sergeant and “Full Metal Jacket” Actor to Support Live Military-Inspired Jeep® Build as Part of Patriotic Celebration in Upper South Hall Lobby

1944 Willys Jeep SAS 220x146 OMIX ADA/RUGGED RIDGE TO FEATURE ACTOR R. LEE ERMEY AKA “THE GUNNY” AT 2013 SEMA SHOW IN LAS VEGASSuwanee, Ga. (July  10, 2013) – Omix-ADA® and Rugged Ridge today announced that R. Lee Ermey, “The Gunny,” will appear as a guest celebrity at the Off Road Success Center in the Upper South Hall Lobby during the 2013 SEMA Show in Las Vegas, November 5-7.

Best known for his role as Gunnery Sergeant Hartman in the motion picture “Full Metal Jacket,” Ermey, a devoted and retired marine, will hold several autograph sessions throughout the week at the Omix-ADA/Rugged Ridge Off Road Success Center alongside Omix-ADA’s historic military Jeep® collection. The Gunny will be onsite in the Upper South Hall Lobby from 9:30 a.m. – 4 p.m. on Tuesday (11/5), Wednesday (11/6) and Thursday (11/7) as part of his support for a live Jeep® build. Read More→

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Categories : Jeep

Popular Design First Available for JK Wranglers Now Offered For Older Jeeps

Rugged Ridge Jeep TJ Aluminum Hood Catches Installed 220x220 RUGGED RIDGE EXPANDS HOOD CATCH AVAILABILITY WITH KIT FOR JEEP® ‘97 ‘06 TJ WRANGLERSuwanee, Ga. (June 20, 2013) – Following the successful debut of Rugged Ridge’s billet aluminum hood catches for 2007-2013 Jeep® JK Wranglers at the 2012 SEMA Show in Las Vegas, the company today announced the availability of hood catches for 1997 – 2006 TJ Wranglers.

The Rugged Ridge aluminum Hood Catch Kits for TJ Wranglers are built as a strong direct replacement for the OE catches that degrade and fail after years of off-road abuse. Built in the same black powder-coated finish as Rugged Ridge’s earlier JK kit, the TJ kit also incorporates an adjustable tension rod guaranteeing a precise fit. As with the JK kit, installation is a breeze for any do-it-yourselfer with just basic hand tools; the catches were designed to be a bolt-on solution using the same mounting points as the factory hardware. Read More→

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New, More Affordable Bumper System Offered In Response To Customer Feedback

image007 220x169 RUGGED RIDGE DEVELOPS ALL TERRAIN MODULAR STEEL BUMPER SYSTEM FOR ’07 ’13 JEEP JK WRANGLERSuwanee, Ga. (March 5, 2013) – Following the successful introduction of its XHD Modular Aluminum Bumper System, Rugged Ridge today announced it has developed an All Terrain Modular Bumper System made from steel for 2007-2013 Jeep JK Wrangler.

Modeled after its XHD Modular Bumper System, Rugged Ridge set out to create an affordable, yet strong and functional bumper system for the budget-oriented consumer. Offered at a suggested retail price of $600.00 or less, the All Terrain Bumper System includes many of the same features as bumpers priced at $1,000.00 or more. Read More→

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RUGGED RIDGE EXPANDS LINE OF ALL TERRAIN FENDER FLARES

Wednesday, January 30th, 2013

Popular Jeep Accessory Now Available for Chevrolet, Dodge and Ford Trucks 

Rugged Ridge All Terrain Fender Flares 144x220 RUGGED RIDGE EXPANDS LINE OF ALL TERRAIN FENDER FLARESSuwanee, Ga. (January 30, 2013) – Omix-ADA®, a leading manufacturer of high-quality Jeep and truck accessories, today announced the availability of Rugged Ridge® All Terrain Truck Fender Flares for  Chevrolet, Dodge and Ford full-size models. The expanded line up follows the success of Rugged Ridge’s Jeep flares that were launched several years ago.

Easily interchangeable with existing factory installed flares, Rugged Ridge All Terrain Truck Fender Flares use the same mounting points, so there is no drilling required for installation. Each flare is constructed from paintable UV-treated ABS plastic and mounted with stainless steel fasteners assuring a precise fit that follows the contours of the truck. Read More→

Unique Design Eliminates Bulky OE Frame and Hardware

BOWLESS XHD SOFT TOP 1 220x165 RUGGED RIDGE INTRODUCES NEW BOWLESS XHD SOFT TOP WITH DOOR SURROUND FOR 1997 2006 JEEP® TJ WRANGLERSuwanee, Ga. (October 30, 2012) – When the time comes for Jeep® owners to replace their vehicle’s aging soft top, they’refaced with the daunting task of choosing a proper replacement. Omix-ADA®, a leading manufacturer of high-quality Jeepaccessories, has now made this long-difficult decision much easier for Jeep owners with the availability of its new RuggedRidge Bowless XHD Soft Top with Door Surround for 1997-2006 Jeep TJ Wrangler. Read More→

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New Ends Increase Options On Rugged Ridge’s Popular XHD BumperSystem

Rugged Ridge XHD High Clearance Bumper Ends 2 220x172 NEW RUGGED RIDGE XHD HIGH CLEARANCE BUMPER ENDS FOR JEEP® ‘07 ‘13 JK WRANGLER NOW AVAILABLESuwanee, Ga. (October 30, 2012) – Rugged Ridge, makers of the original modular bumper, today announced theintroduction of all-new high clearance bumper ends for its XHD Bumper System. With the success of the modular systemsince it was first introduced in 2008, Rugged Ridge understood that giving customers additional options would be a good decision.

Rugged Ridge’s new addition to the XHD Steel Modular Bumper Systemoffers additional clearance for trail obstacles and oversize tires, while alsooffering a unique appearance. In fact, the new bumper ends match upperfectly with OE fender flares and offer a European-influenced style byclosing the normal gap between the bumper and the flares. Read More→

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image004 142x220 Rugged Ridge Expands Line of XHD Snorkel Systems For 12 13 JK Jeep

Innovative Modular Design Now Available for 3.6L V6 Equipped 2012-2013 Jeep Wrangler JK

Suwanee, Ga. (October 30, 2012) – Following the overwhelming feedback from Jeep® owners online and the success of theRugged Ridge® Modular XHD Snorkel System for 2007-2011 Jeep Wrangler JK 3.8L V6,  Omix-ADA®,  today announced the availability of its new, patent pending Rugged Ridge Modular XHD Snorkel System for two and four-door Jeep Wrangler JK models from 2012-2013 equipped with the 3.6L V6 Pentastar engine.

The new Modular XHD Snorkel System is available in easily interchangeable high and lowmounts, and relocates the vulnerable stock air intake through an internal duct system justbelow the windshield. This new design provides optimum performance and protection aswell as a great look over existing, more conspicuous options. Installation requires onlyminor modifications to the internal fender flange and avoids the major cutting that other kitsmay require. Read More→

Bolt-On Replacements Are Designed To Outperform Original HoodLatches

image003 220x155 RUGGED RIDGE IMPROVES ‘07 ’13 JEEP® JK WRANGLER STYLING AND DURABILITY WITH NEW ALUMINUM HOOD LATCHESSuwanee, Ga. (October 30, 2012) –  Rugged Ridge, a leading manufacturer of high-quality Jeep accessories, todayannounced the release of its all-new billet aluminum Hood Latch Kits for 2007-2013 Jeep® JK Wrangler.

An age-old problem for Jeep owners, factory hood latches degradeover time and fail causing hoods to rattle or even become unsecuredwhile driving. After extensive research and countless hours of testingand evaluation, Rugged Ridge has developed its all-new aluminumHood Latch Kit to outperform where the original latches fall short.Constructed from high strength aluminum, each Kit features anadjustable tension rod to guarantee a long-lasting, precise fit on any2007-2013 JK Wrangler. Read More→

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Patented Floor Liners Now Available in Black, Gray and Tan For More Than 75 Different Jeeps, Trucks and SUVs

Rugged Ridge All Terrain Floor Liners 209x220 RUGGED RIDGE EXPANDS LINE OF ALL TERRAIN FLOOR LINERS WITH NEW COLORS AND APPLICATIONSSuwanee, Ga. (September 6, 2012) – Omix-ADA®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories announced today the availability of an expanded line of Rugged Ridge® All Terrain Floor Liners for Jeeptrucks andSUVs with all-new colors and applications. Available in black, gray and tan, Rugged Ridge Floor Liners complement the interior of more than 75 different vehicles from Jeep®, Chevrolet, GMC, Cadillac, Dodge, Ram, Ford, Lincoln, Nissan and Toyota. Read More→

2012 Jeep Wrangler Rubicon Built as the Ultimate Off-Road Vehicle With Help from Rugged Ridge

Crush Recovery 2012 SEMA Project Vehicle 220x142 DAVE DOETSCH TO DEBUT “CRUSH RECOVERY” JEEP® AT OMIX/RUGGED RIDGE  OFF ROAD SUCCESS CENTER DURING 2012 SEMA SHOWSuwanee, GA (August 1, 2012) – OMIX-ADA, the world’s largest independent manufacturer and wholesaler of Jeep® parts and accessories, today announced that famed Jeep builder Dave Doetsch will publicly unveil his latest project Crush Recovery at the OMIX/Rugged Ridge Off-Road Success Center at the 2012 SEMA Show in Las Vegas. Read More→

Diamond Bar, CA (July 26, 2012) - Dealers, jobbers, installers and other specialty-equipment industry enthusiasts attending the 2012 SEMA Show will be able to learn all about the dynamic Jeep and off-road lifestyle market through the new Off-Road Success Center, presented by OMIX-Rugged Ridge. Located in within the Trucks/SUV section in booth 30147 at the 2012 SEMA Show, the center provides those interested in learning about the off-road market with a place to exchange ideas, learn new concepts for success and network with other like-minded people. Read More→

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Categories : Press Release