Amanda Products is pulling back the curtain on its unique design process that was used to develop automotive aftermarket prototype parts for the 2014 SEMA Show in Las Vegas, Nevada. The three-part story at http://www.amandaproducts.com/sema2014/ offers exclusive photos and interviews with designers, executives, engineers and product developers.
The first two parts of the Amanda Products Road to SEMA Story – INSPIRATION AND DESIGN – documented the brand’s journey from Global Media Award for its innovative SpeedHook™ at SEMA 2013 to development of more ingenious off-road products. Amanda Products brought the real-world feedback it had collected from off-road enthusiasts to intensive group ideation sessions, uniting executives, engineers and designers to generate new ideas for the brand. Read More→