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sema SEMA HAMMERS MESSAGE: SAVE JOHNSON VALLEY OHV RECREATION AREATWENTYNINE PALMS, CA. (Feb. 7, 2013) – The Specialty Equipment Market Association (SEMA) has joined with the Off-Road Business Association (ORBA) and a coalition of other land use advocacy organizations to keep the Johnson Valley OHV Recreation Area open to enthusiasts.

The Marine Corps wants to expand its base at Twentynine Palms, California to include ownership of nearly 147,000 acres of adjacent land in Johnson Valley in order to conduct large-scale training exercises for one or two months a year.  Read More→

Manufacturer of the ODYSSEY® battery introduces new product line

performanceseries battery group 220x175 EnerSys® Launches ODYSSEY® Performance Series™ Batteries at the 2012 SEMA ShowREADING, Pa. (Oct. 31, 2012) – EnerSys®, manufacturer of the ODYSSEY®battery, today unveiled its new ODYSSEY® Performance Series™ line of batteries during a press conference at the 2012 SEMA Show at booth 24967 in Central Hall at the Las Vegas Convention Center.

Designed with the same rugged construction as ODYSSEY® Extreme Series™ batteries, the new ODYSSEY® Performance Series™ batteries offer equivalent deep cycling capabilities, long service life and high reliability. ODYSSEY®Performance Series™ batteries are designed specifically for consumer applications, which do not require as many cold cranking amps (CCA) and reserve capacity (RC) minutes as ODYSSEY® Extreme Series™ batteries. However, they deliver more deep cycling capabilities for parasitic loads than conventional batteries. ODYSSEY® Performance Series™ batteries are constructed of a market accepted polypropylene case and cover that resists oil, cleaners and gasoline, in the same black and orange color as the ODYSSEY®Extreme Series™ batteries.  Read More→

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Categories : New Products

2012 Jeep Wrangler Rubicon Built as the Ultimate Off-Road Vehicle With Help from Rugged Ridge

Crush Recovery 2012 SEMA Project Vehicle 220x142 DAVE DOETSCH TO DEBUT “CRUSH RECOVERY” JEEP® AT OMIX/RUGGED RIDGE  OFF ROAD SUCCESS CENTER DURING 2012 SEMA SHOWSuwanee, GA (August 1, 2012) – OMIX-ADA, the world’s largest independent manufacturer and wholesaler of Jeep® parts and accessories, today announced that famed Jeep builder Dave Doetsch will publicly unveil his latest project Crush Recovery at the OMIX/Rugged Ridge Off-Road Success Center at the 2012 SEMA Show in Las Vegas. Read More→

Diamond Bar, CA (July 26, 2012) - Dealers, jobbers, installers and other specialty-equipment industry enthusiasts attending the 2012 SEMA Show will be able to learn all about the dynamic Jeep and off-road lifestyle market through the new Off-Road Success Center, presented by OMIX-Rugged Ridge. Located in within the Trucks/SUV section in booth 30147 at the 2012 SEMA Show, the center provides those interested in learning about the off-road market with a place to exchange ideas, learn new concepts for success and network with other like-minded people. Read More→

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PRI ANNOUNCES TRANSITION AND SALE TO SEMA

Tuesday, March 20th, 2012
  • John Kilroy, with 21 years experience at PRI as editor, associate publisher and vice president, continues to lead PRI.  
  • SEMA plans to maintain hardcore racing identity and heritage of PRI Trade Show and PRI Magazine.
  • PRI founder Steve Lewis to focus on son’s racing career.

845 PRI ANNOUNCES TRANSITION  AND SALE TO SEMAPerformance Racing Industry (PRI), producers of the motorsports business magazine and trade show, finalized plans to be purchased by the Specialty Equipment Market Association (SEMA). The transaction is set to close in late March 2012.

With 20-plus years of publishing and management experience at PRI, John Kilroy will serve as Vice President/General Manager of PRI and assume day-to-day operations for the group. All the operations, employees and offices will remain intact at PRI’s current location in Laguna Beach, California. Read More→

AMSOILSignatureSeries 150x93 Now on Display at SEMA 2011: AMSOIL Signature Series Synthetic Motor OilsAMSOIL is in attendance at the 2011 SEMA show in booths 20664 & 36001, exhibiting several new products in the New Product Showcase including top-tier AMSOIL Signature Series Synthetic Motor Oils.

AMSOIL Signature Series features all-new packaging and represent the very best in motor oils that AMSOIL has to offer, allowing motorists to take advantage of maximum extended drain intervals. Signature Series oils are recommended for drain intervals of up to 25,000 miles/one year, whichever comes first (15,000 miles/one year in severe service conditions). Read More→

ps 2.0 shocks group Fox Racing Shox set to unleash revolutionary new products at the 2011 SEMA Show

FOX Racing Shox is Redefining Ride Dynamics. Renowned the world over for leading the offroad industry in shock design and development, FOX is positioned to unleash several revolutionary new products at the 2011 SEMA Show. The FOX booth #34111 is located in the South Hall Upper Level in the Truck, SUV, and Off Road Hall.  Be sure to pick up the all-new 2012 FOX Racing Shox Truck, SUV, and Off Road Race Catalog along with the new easy find application guides, all available at the booth. One-on-one appointments during the show can be prearranged by emailing sales@foxracingshox.com or calling 619-768-1800.

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Rigid Industries in partnership with Chevrolet, is proud to announce their Project Chevrolet “Baja” Silverado for the 2011 SEMA Show

rigidsilverado4 Rigid Industries and Chevrolet Team Up for 2011 SEMA Show

(Mesa, AZ – 10/14/2011) - Industries, manufacturers of the brightest, most efficient off-road LED lighting products in the industry are proud to announce their newest SEMA Show project for 2011, the Chevy “Baja” Silverado. In this partnership, Rigid and Chevrolet look to produce one of the most sophisticated off-road support vehicles of its kind. Read More→