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Warn Medium Hook Hero 012 220x146 WARN INDUSTRIES TO UNVEIL NEW POWERPLANT 9.5 AND 12 ALONG WITH PREMIUM ACCESSORIES AT THE 2013 SEMA SHOWCLACKAMAS, OR (October 10, 2013) – As part of this year’s SEMA Show, Warn Industries will be introducing the new PowerPlant™. The PowerPlant 9.5 and PowerPlant 12 combine a powerful winch with a high performance air compressor to become the ultimate vehicle-mounted multi tool.

The PowerPlant 9.5 has a pulling capacity of 9,500 lbs., while the PowerPlant 12 will pull 12,000 lbs. Both models are equipped with an air compressor able to fill four 35” tires in eight minutes, and can run air tools as well. With new features such as stainless steel fasteners, a new pressure switch, a revised contactor, a new hose and accessories, and a new flat-black finish, the PowerPlant is better than ever.  Read More→

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Available at Online Store Kiosk, SEMA Show, Booth No. 24863, Central Hall

Group shot batteries ult 220x132 Special Discounted Rate on ODYSSEY® Battery Orders Placed at the SEMA ShowREADING, Pa. (Oct. 9, 2013) – EnerSys® has announced that it will be offering a 10 percent discount for any ODYSSEY® battery orders placed at the 2013 SEMA Show (Nov. 5 – Nov. 8, 2013). The discount includes freight and is valid only for orders placed via the online store kiosk at ODYSSEY® Battery booth no. 24863 in Central Hall of the Las Vegas Convention Center. Read More→
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Categories : Press Release

Amanda Products Enters the Off-Road Market

Monday, October 21st, 2013

Featuring New Products and Welcoming Suggestions for More

Amanda logo 220x66 Amanda Products Enters the Off Road MarketLIVONIA, MICHIGAN   OCTOBER 4, 2013:  Drawing upon four decades of excellence in design, Amanda Products is a new division of Amanda Bent Bolt (Amanda Manufacturing).  Amanda currently designs, manufactures, and sells innovative parts exclusively to many original equipment manufacturers.  The company is now expanding its reach to consumers, specifically in the offroad marketplace.  “We are very excited to bring our products to the retail market.  We have been diligently watching the off-road market and have developed a list of products that we feel can be improved upon and manufactured here in the USA,” said Robert Gruschow, President of Amanda Bent Bolt.  “We also realize that we don’t have all the ideas, so we are opening up our SEMA booth, Facebook page and Website to a series of contests that we hope will lead us to the next set of items that Amanda Products will be manufacturing.” Read More→

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Patriotic 2014 Jeep Wrangler from Revered Off-Road Builder Dave Doetsch To Feature Latest Parts From Rugged Ridge and Alloy USA

Sergeant Rock Jeep JK Rendering 220x142 OMIX ADA/RUGGED RIDGE TO DEBUT SERGEANT ROCK JEEP AT OFF ROAD SUCCESS CENTER DURING 2013 SEMA SHOWSuwanee, Ga. (October 8, 2013) – Omix-ADA®, the world’s largest independent manufacturer of Jeep® parts and accessories, announced today that famed Jeep builder Dave Doetsch will publicly unveil his latest project, Sergeant Rock, at the OMIX/Rugged Ridge Off-Road Success Center at the 2013 SEMA Show in Las Vegas, November 5 – 8.

Based on an Anvil Blue 2014 Jeep Wrangler Unlimited Rubicon, Sergeant Rock is a military themed rock crawler that will feature a variety of new products at the SEMA Show from Alloy USA and Rugged Ridge, including the Performance Vented Hood,Hurricane Flat  Fender Flares and 17-inch Drakon Alloy Wheels. Read More→

IMG 2145 Deegan 220x146 MICKEY THOMPSON PERFORMANCE TIRES & WHEELS HOSTS BRIAN DEEGAN TO INTRODUCE THE NEW DEEGAN 38 TIRE DURING 2013 SEMA SHOW MEDIA CONFERENCESTOW, OH – Sept. 27, 2013 –Mickey Thompson Performance Tires & Wheels (Mickey Thompson) today announced it will host racing icon Brian Deegan at this year’s SEMA show, Wednesday, November 6, at 3:30 p.m., booth 43035, for a special media conference to introduce the new Mickey Thompson Deegan 38 tire.   Read More→

Marine Corps Gunnery Sergeant and “Full Metal Jacket” Actor to Support Live Military-Inspired Jeep® Build as Part of Patriotic Celebration in Upper South Hall Lobby

1944 Willys Jeep SAS 220x146 OMIX ADA/RUGGED RIDGE TO FEATURE ACTOR R. LEE ERMEY AKA “THE GUNNY” AT 2013 SEMA SHOW IN LAS VEGASSuwanee, Ga. (July  10, 2013) – Omix-ADA® and Rugged Ridge today announced that R. Lee Ermey, “The Gunny,” will appear as a guest celebrity at the Off Road Success Center in the Upper South Hall Lobby during the 2013 SEMA Show in Las Vegas, November 5-7.

Best known for his role as Gunnery Sergeant Hartman in the motion picture “Full Metal Jacket,” Ermey, a devoted and retired marine, will hold several autograph sessions throughout the week at the Omix-ADA/Rugged Ridge Off Road Success Center alongside Omix-ADA’s historic military Jeep® collection. The Gunny will be onsite in the Upper South Hall Lobby from 9:30 a.m. – 4 p.m. on Tuesday (11/5), Wednesday (11/6) and Thursday (11/7) as part of his support for a live Jeep® build. Read More→

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Categories : Jeep

Rep. Paul Cook’s Legislative Solution Would Also Provide Access for Marine Corps Training

Diamond Bar, CA (April 23, 2013) – The Specialty Equipment Market Association (SEMA) has endorsed a proposal by Rep. Paul Cook that would end a five-year debate on how to expand the U.S. Marine Corps (USMC) base at Twentynine Palms, California.  Under the compromise, the Marines would have access to the adjoining Johnson Valley Off-Highway (OHV) Recreation Area for up to 42 days a year for training exercises but the OHV area would be otherwise preserved in perpetuity.  Read More→

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Categories : Land Use

sema SEMA HAMMERS MESSAGE: SAVE JOHNSON VALLEY OHV RECREATION AREATWENTYNINE PALMS, CA. (Feb. 7, 2013) – The Specialty Equipment Market Association (SEMA) has joined with the Off-Road Business Association (ORBA) and a coalition of other land use advocacy organizations to keep the Johnson Valley OHV Recreation Area open to enthusiasts.

The Marine Corps wants to expand its base at Twentynine Palms, California to include ownership of nearly 147,000 acres of adjacent land in Johnson Valley in order to conduct large-scale training exercises for one or two months a year.  Read More→

Manufacturer of the ODYSSEY® battery introduces new product line

performanceseries battery group 220x175 EnerSys® Launches ODYSSEY® Performance Series™ Batteries at the 2012 SEMA ShowREADING, Pa. (Oct. 31, 2012) – EnerSys®, manufacturer of the ODYSSEY®battery, today unveiled its new ODYSSEY® Performance Series™ line of batteries during a press conference at the 2012 SEMA Show at booth 24967 in Central Hall at the Las Vegas Convention Center.

Designed with the same rugged construction as ODYSSEY® Extreme Series™ batteries, the new ODYSSEY® Performance Series™ batteries offer equivalent deep cycling capabilities, long service life and high reliability. ODYSSEY®Performance Series™ batteries are designed specifically for consumer applications, which do not require as many cold cranking amps (CCA) and reserve capacity (RC) minutes as ODYSSEY® Extreme Series™ batteries. However, they deliver more deep cycling capabilities for parasitic loads than conventional batteries. ODYSSEY® Performance Series™ batteries are constructed of a market accepted polypropylene case and cover that resists oil, cleaners and gasoline, in the same black and orange color as the ODYSSEY®Extreme Series™ batteries.  Read More→

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Categories : New Products

2012 Jeep Wrangler Rubicon Built as the Ultimate Off-Road Vehicle With Help from Rugged Ridge

Crush Recovery 2012 SEMA Project Vehicle 220x142 DAVE DOETSCH TO DEBUT “CRUSH RECOVERY” JEEP® AT OMIX/RUGGED RIDGE  OFF ROAD SUCCESS CENTER DURING 2012 SEMA SHOWSuwanee, GA (August 1, 2012) – OMIX-ADA, the world’s largest independent manufacturer and wholesaler of Jeep® parts and accessories, today announced that famed Jeep builder Dave Doetsch will publicly unveil his latest project Crush Recovery at the OMIX/Rugged Ridge Off-Road Success Center at the 2012 SEMA Show in Las Vegas. Read More→

Diamond Bar, CA (July 26, 2012) - Dealers, jobbers, installers and other specialty-equipment industry enthusiasts attending the 2012 SEMA Show will be able to learn all about the dynamic Jeep and off-road lifestyle market through the new Off-Road Success Center, presented by OMIX-Rugged Ridge. Located in within the Trucks/SUV section in booth 30147 at the 2012 SEMA Show, the center provides those interested in learning about the off-road market with a place to exchange ideas, learn new concepts for success and network with other like-minded people. Read More→

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Categories : Press Release

PRI ANNOUNCES TRANSITION AND SALE TO SEMA

Tuesday, March 20th, 2012
  • John Kilroy, with 21 years experience at PRI as editor, associate publisher and vice president, continues to lead PRI.  
  • SEMA plans to maintain hardcore racing identity and heritage of PRI Trade Show and PRI Magazine.
  • PRI founder Steve Lewis to focus on son’s racing career.

845 PRI ANNOUNCES TRANSITION  AND SALE TO SEMAPerformance Racing Industry (PRI), producers of the motorsports business magazine and trade show, finalized plans to be purchased by the Specialty Equipment Market Association (SEMA). The transaction is set to close in late March 2012.

With 20-plus years of publishing and management experience at PRI, John Kilroy will serve as Vice President/General Manager of PRI and assume day-to-day operations for the group. All the operations, employees and offices will remain intact at PRI’s current location in Laguna Beach, California. Read More→