Archive for Yokohama Tire Corporation

Desert Assassins’ Cameron Steele competing on Yokohama GEOLANDAR A/T-S® R tires

Cam Steele racing to third place in the 2014 Baja 1000SANTA ANA, CA (Jan. 23, 2015) – The Yokohama Tire Corporation (YTC)-sponsored Desert Assassins off-road racing team heads to Mexico this week for the season-opening SCORE San Felipe 250, January 24. Veteran Trophy Truck driver Cameron Steele will pilot the 800-horsepower No. 16 Geiser Brothers Trophy Truck, mounted on off-road, race-engineered Yokohama GEOLANDAR A/T-S® R tires.

In his last race, Steele, a two-time SCORE (Southern California Off Road Enthusiasts) Person of the Year, earned a third-place finish in the iconic SCORE Baja 1000 last November.

Now Steele and the Desert Assassins are setting their sights on tackling the tough terrain of San Felipe.

“We’re confident about San Felipe and the upcoming season,” said Steele. “San Felipe is a demanding course and we’re looking forward to improving upon last year’s success. With the support of Yokohama and the GEOLANDAR tire, we’ve got high hopes.”

Approximately 150 racers from around the world will compete on the 257.2-mile course, which is part of the five-race SCORE World Desert Championship series.

“We’re excited to get a jump on the year and start the off-road season in January,” said Duane Sampson, YTC motorsports manager. “Desert racing continues to be an important arena for us and we’re looking to capitalize on the strides we’ve made thus far.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

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Highlights include Cameron Steele’s early season win on YokohamaGEOLANDAR A/T-S® R tires

Cameron Steele racing on Yokohama Geolandar tires at the 2013 Baja 1000FULLERTON, CA. – (Dec. 12, 2013) – From Nevada to Mexico, Yokohama Tire Corporation (YTC) and the Desert Assassins off-road racing team covered a lot of rugged, dusty ground during the 2013 season, producing several highlights, some even historic. The Desert Assassins were led by husband and wife duo Cameron and Heidi Steele, who campaigned their 800-horsepower Geiser Brothers Trophy Trucks on off-road racing-engineered Yokohama GEOLANDAR A/T-S® R tires. Read More→

Heidi Steele, Jessica McMillin. Photo by Tim SanchezFULLERTON, CA. – (May 28, 2013) – In March, Yokohama Tire Corporation (YTC) made history by partnering with the first-ever all-woman Trophy Truck driver tandem in SCORE (Southern California Off Road Enthusiasts) racing: The Desert Assassins’ Heidi Steele and Jessica McMillin. YTC follows the teammates in this Q&A as they gear up for the Baja 500 race on May 31-June 1. The co-drivers discuss working together, the challenges of the Trophy Truck division and race – as well as tire – strategy.

Heidi is a four-time SCORE Class champion who is married to Desert Assassins teammate and veteran off-roader Cameron Steele. Jessica, also a SCORE champion, but new to the Desert Assassins team, is part of the famous off-road racing McMillin family. Both drivers are racing in the Trophy Truck class for the first time and competing on specially-engineered 40-inch Yokohama Geolandar A/T-S® R tires mounted on their 800-horsepower Geiser Brothers truck. Read More→

Racers will use Geolandar® tires to tackle ‘the longest off-road race in the U.S.’

FULLERTON, CA. – (Aug. 14, 2012) – Yokohama Tire Corporation-sponsored Cameron and Heidi Steele – the husband and wife team known as “off-road racing’s power couple” – will be back in action at the Best in the Desert’s 534-mile “Vegas to Reno” race, August 16-18. Cameron and Heidi will tackle “the longest off-road race in the U.S.” on Geolandar® tires.

Heidi, whose five off-road season championships include a 2008 Best in the Desert title, will be competing in her second race this year after becoming a mother in March. She placed second in June’s Baja 500 in a Ford Ranger equipped with off-the-shelf Geolandar M/T+® tires. She’ll be competing on the same tires in the 7200 Class at the Vegas to Reno contest. Read More→

FULLERTON, CA. – (July 13, 2012) – The return of five-time off-road champion Heidi Steele to pro racing after giving birth to her first child is presented in a new video by Yokohama Tire Corporation (YTC). The nine-minute video, created by Air, Land + Sea Films, is on YTC’s YouTube channel at http://www.youtube.com/yokohamamotorsports.

“The video is beautifully shot and tells Heidi’s compelling, personal story,” said Andrew Briggs, director of product planning and motorsports for Yokohama, one of Heidi’s main sponsors. “People watching the video will learn, from Heidi’s perspective, what it’s like balancing motherhood with a professional racing career.” Read More→

In her first race of the season, the reigning Class 6 champ handles the tough course on off-the-shelf Geolandar M/T+® tires

yokohamaFULLERTON, CA. – (June 5, 2012) – In her first race of the season, Yokohama Tire Corporation-sponsored off-roader Heidi Steele returned in style, taking second place at June 1-3 SCORE Baja 500 in Ensenada, Baja California, Mexico.  Steele and co-driver/Desert Assassins teammate Rene Brugger battled the treacherous Baja terrain in a Ford Ranger equipped with off-the-shelf Geolandar M/T+® tires. Read More→

Tire maker teams up with a new partner in the ALMS GT Class and continues campaigns in ‘green racing’ with orange-oil infused tires in the GTC and GT3 Challenge series, plus off-road racing

yokohamaFULLERTON, CA (Feb. 28, 2012) – “Let the racing begin!” That’s the word from Andrew Briggs, Yokohama Tire Corporation’s (YTC) director of product planning and motorsports, as the Fullerton, California-based tire maker prepares for the 2012 racing season. Leading the strong line-up will be Yokohama’s campaign in the ALMS GT series featuring a new partnership with Alex Job Racing competing on a Lotus Evora. Yokohama will also once again continue to run in the GTC Class of the ALMS and in the IMSA GT3 Cup Challenge by Yokohama with its eco racing slick – the ENV-R2 – as the series’ spec tire. Plus, Yokohama-sponsored teams will compete in off-road racing’s SCORE and Lucas Oil series – where they won championships in 2011. Read More→

Cameron Steele has two Trophy Trucks entered on specially designed 40-inch Yokohama Geolandar A/T-S® R tires

FULLERTON, CA. – (Jan. 12, 2012) – Yokohama Tire Corporation-sponsored off-road racers, including Trophy Truck veteran Cameron Steele, begin the season at the 18th annual SCORE Laughlin Desert Challenge in Laughlin, Nevada, January 14-15. Steele, along with his Desert Assassin team, will be competing on various Yokohama Geolandar® tires.

Steele received the first qualifying spot for the two-day SCORE (Southern California Off Road Enthusiasts) event, which, for the first time, will be divided into two races. Steele has two Trophy Trucks entered, both on newly developed 40-inch Yokohama Geolandar A/T-S® R tires specially engineered for extreme off-road conditions. Read More→

He takes Super Lite championship on Geolandar A/T-S® tires

FULLERTON, CA. – (Dec.12, 2011) – Yokohama Tire Corporation-sponsored off-road racer Chad George wrapped up a stellar season by clinching the Lucas Oil Off Road Racing Series Super Lite title at Firebird International Raceway in Chandler, Arizona on December 10.

George piloted the Funco Motorsports #42 Kawasaki/Yokohama Super Lite – outfitted with off-the-shelf Yokohama Geolandar A/T-S+® tires – to a fourth place finish at Firebird to win the 2011 season championship. During the season, he won five races and reached the podium nine out of 15 times. Read More→

It’s the 4th title for Steele on Geolandar M/T+® tires

FULLERTON, CA. – (Nov. 21, 2011) – Quite a week for Yokohama Tire Corporation-sponsored off-road racer Heidi Steele at the 44th annual Tecate SCORE Baja 1000 in Ensenada, Mexico.  She won her fourth SCORE (Southern California Off Road Enthusiasts) class title at the November 17-20 race, and announced she and her off-road racing husband, Cameron Steele, are expecting a baby in 2012. Read More→

Heidi Steele is looking to clinch another Class 6 championship; husband Cameron shooting for a Trophy Truck win. Both racing on Geolandar® tires

FULLERTON, CA. – (Nov. 14, 2011) – There’s plenty at stake for Yokohama Tire Corporation-sponsored off-road racing husband and wife team Cameron and Heidi Steele as they head to Ensenada, Mexico for the 44th annual Tecate SCORE Baja 1000, November 17-20. Read More→

FULLERTON, CA. – (Sept. 11, 2011) – It was an exceptional day for the Steele family and Yokohama Tire Corporation at the Tecate SCORE San Felipe Challenge of Champions, September 10, in San Felipe, Baja, California, Mexico. Husband and wife team Cameron and Heidi Steele put on a show with Yokohama’s Geolandar® tires. Heidi – battling severe stomach flu – won the Class 6 division (with a lot of help from co-driver and Desert Assassins teammate Rene Brugger and his son Richie), while Cameron finished fifth in the ultra-competitive Trophy Truck division, and seventh overall among all 77 racers. Read More→