 Go to Leon Rosser's Site! |
Story by TXJEEPER |
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Rockcrawler
Tours Leon Rosser THINK JEEP
After a stint in Korea, during the Vietnam conflict, Leon's oldest son, Larry, joined the business. In the 70's, Larry became responsible for establishing the important contacts with the US Postal Service. Leon Rosser became the VMF (Vehicle Maintenance Facility) parts supply for DJ and FJ series postal vehciles. This, eventually, made Leon Rosser the world's largest supplier of postal Jeep parts; a title they still hold today.
Today, Larry's younger brother, Ken, has taken over the catalog production and advertising, allowing Larry to run the general business. Bringing in the fourth generation of Rossers, Larry's son, Todd, now handles Internet marketing for THINK JEEP. |
In
the early 50's, Leo Rosser and his son, Leon, started a humble,
single-pump, gas station in Bessemer, Alabama. That little gas station
soon became a bumper to bumper auto parts store and the oldest Jeep
dealer in Alabama. Today, Leon Rosser THINK JEEP is one of the largest
Jeep parts dealers in the world.
Larry
realized there was a booming market for other Jeep vehicle parts and
began to warehouse more general parts. As interest and sales
increased, the warehouse grew rapidly, as section after section was
added. Today, Leon Rosser takes up the better part of the same city
block they've sat on since 1955.
During
the early and mid-80's, Larry noticed the decline of postal vehicle
parts sales with the introduction of new contracts to the postal
service, such as the LLV (AM General's Long Life Vehicle). Larry
looked for new avenues to keep the company afloat. Noting the trend of
4WD parts and accessories, he spent day and night taking photos and
produced the first copy of the Leon Rosser "THINK JEEP"
catalog.