They’re just wheels. Like air’s just for breathing.
American Racing Equipment’s American Racing Wheels, Epic,
Motegi Racing and Ro_Ja brands today introduced 26 new wheels,
including the 26-inch Epic Icon and two polishing products at
the 2002 Specialty Equipment Market Association (SEMA) Show.
“Custom wheels are for people who aren’t
content with the cookie cutter looks of most vehicles,”
said Robert Hange, president, American Racing Equipment. “Wheel
designs are like fashion and as much a part of who we are as the
clothes we wear. The American Racing Equipment wheel styles we
are offering our customers for 2003 are imaginative, distinctive
and technologically advanced.”
American Racing Wheels (www.americanracing.com),
part of the automotive landscape since 1956, is introducing nine
rugged wheels for SUVs and trucks and a specially forged rear
wheel drive performance Corvette wheel. The SUV/truck wheels come
in various finishes with sizes ranging from 15- to 24- inches.
The new Titan wheel is the first American Racing wheel available
in 24 inches. The new Z50 Corvette wheel is chrome-plated, 17-inch
(front) and 18-inch (rear) for 1997-2003 models. It was developed
in partnership with Corvette enthusiasts and licensed by General
Motors. The Z50 will also be available in black chrome limited
Epic (www.epicwheels.com), created in 1990 for
high-end, luxury vehicles, is introducing the new 26-inch Icon
wheel. A new luxury forged wheel, the Legend, will be available
to fit luxury SUV/truck applications including the all-new H2
Hummer. For passenger cars, the new styles Blade and Prodigy will
fit most luxury cars. The chrome-plated luxury Epic line will
spotlight the 26-inch Icon and the new styles ranging in size
from 18- to 26-inches depending on the vehicle application.
Motegi Racing (www.motegiracing.com), an import
performance wheel line created in 2000 and specializing in “tuner”
import looks, is introducing six wheels with sizes ranging from
14- to 19-inches and various finishes including white, silver,
gun metal, black and hyper black. It is one of the fastest growing
wheel brands in the industry. Motegi Racing’s fresh designs
include the new MRM, a unique bi-level mesh design that is featured
on the new Scion project vehicle.
RO_JA (www.rojawheels.com), RJ Devera’s
signature high-end import performance wheel line created in 2001,
is introducing five wheels with sizes ranging from 17- to 20-inches
and various finishes including white, silver, gun metal, black,
hyper black and machined. De Vera’s project RSX vehicle
features a new 19-inch RO_JA twisted, five-spoke wheel.
“American Racing Equipment sets the industry
standard in craftsmanship, innovation and performance, with wheels
of high performance characteristics, technical correctness, and
forward thinking styles,” said Tony Picarello, director
of marketing, American Racing Equipment.
American Racing Equipment’s two polishing
products available in January are American Racing Performance
Part Polishing Kit ($69), an air-powered polishing tool with polishing
heads; and American Racing Metal Polish ($9.95), a one-step, easy-to-use
polish for uncoated aluminum wheels and performance automotive
“Our new polishing systems deliver on our
company’s promise of consistently producing quality products
and supports those car enthusiasts who want to keep their wheels
looking like new,” said Steve Zieber, merchandising manager,
American Racing Equipment.
American Racing Equipment’s trend-setting
wheels are designed by leading automotive stylist around the world,
developed at its in-house design concept center using a next generation
engineering computer system, and performance tested at American
Racing Equipment’s product testing laboratories in Los Angeles.
The wheels are then manufactured at two American
Racing Equipment manufacturing plants in Rancho Dominguez, Calif.
and one in Queretaro, Mexico. Wheels that require chrome finishes
are multi-staged plated at the company’s state-of-the art
chrome plating facility in Gardena, Calif. With more than one
hundred precision-crafted alloy wheels, American Racing Equipment
wheels undergo the toughest quality assurance tests in the industry.