Vegas, Nov 6, 2002 - Mopar today introduced a new
face for the Chrysler Group's parts and service brand at the annual
Specialty Equipment Market Association (SEMA) trade show. The
new look reflects a revitalized mission -- focused on renewing
passion among existing customers -- while at the same time demonstrating
a commitment to new markets and innovative ideas with parts for
emerging vehicle categories, including the sport compact scene.
"Our goal at
Mopar is to help fuel the passion our Chrysler, Dodge and Jeep®
owners have for their vehicles," said Christine Cortez, Senior
Vice President - Global Service and Parts. "One of the ways
is through the Mopar Speedshop. Creating a Mopar Speedshop in
every retail store gives dealers an enthusiast connection with
customers. It's the idea of a store within a store; a boutique.
We see the Speedshop as an interactive hangout for car nuts.
"SEMA is at the
center of the automotive universe this week," added Cortez.
"This is the perfect opportunity to introduce our Chrysler,
Jeep and Dodge dealers to the new Mopar. The new look of packaging,
displays and in-dealership showcases are all here. We've actually
brought the Mopar Speedshop in-dealership concept to SEMA with
and Accessories complete the Chrysler, Jeep and Dodge ownership
experience," said Jim Schroer, Executive Vice President -
Global Sales, Marketing and Service. "As a performance brand,
Mopar transcends any single age group. But with authentic ties
to Chrysler's muscle car past, we have a new message for today's
street scene. We're taking a page out of our Mopar Speedshop roots,
and turning up the passion for today's performance enthusiasts,
namely sports compact owners."
A SEMA Show exhibitor
since 1976 -- the longest running of any OEM brand -- Mopar has
been the Chrysler Group's parts brand since 1937. As part of Chrysler
Group's Manufacturer of Show presence, Mopar placed products and
displays throughout the SEMA Show and unveiled a number of new
"We've just begun
to unleash a stream of great new products," said Kevin Miller,
Senior Manager - Mopar Performance and Brand Marketing. "We're
dialing up the excitement for new Chrysler, Jeep and Dodge vehicles
such as SRT-4 and PT Turbo by creating a stock of parts and a
selection of accessories to support and personalize every single
Parts announced plans for a complete line of Dodge SRT-4 parts
including Stage I, II and III Turbo upgrade kits, coilover suspensions,
annodized engine parts and performance seating.
unveiled new appearance products at SEMA including body accent
kits, "Euro-style" taillamps, aggressive audio upgrades,
PT Chrome packages, PT Cruiser "baby moon" wheels and
a new satellite navigation system.
Mopar also used the
event to highlight several racing programs that have switched
to Mopar from competing brands.
Tony Stewart Motorsports,
owned by the NASCAR Winston Cup point leader of the same name,
has switched to Mopar to power his team's Pennzoil World of Outlaws
(WoO) sprint car. Stewart's WoO driver, Danny Lasoski, was the
2001 World of Outlaws champion. This year, Lasoski has won more
than 13 "A Main" events and finished among the top three
in the 2002 WoO championship. And Stewart, himself, will defend
his Mopar-powered 2002 Chili Bowl Championship in 2003 with his
Mopar United States Auto Club (USAC) Midget.
Also following "the
switch is on" theme for the motorsports event, Mopar announced
the signing of Shaun Carlson. Carlson has been building some of
the fastest front-wheel drive drag racing cars in the world, including
the world-record holding import driven by Stephan Papadakis. Carlson's
current focus is on domestic compacts, and sees a Mopar-sponsored
Dodge Neon as the car to top the record books.
Mopar Parts is the
exclusive original equipment supplier of parts, components and
accessories for Chrysler, Dodge and Jeep vehicles sold around
the world. Mopar currently employs 4,500 people worldwide and
sells millions of original equipment parts through an exclusive
global network of 10,000 authorized dealers.
Mopar can trace its
roots to 1937, when the brand was born by combining the words
MOtor and PARts. Mopar Parts has developed and sold parts for
some of the most legendary names in American history, including
Chrysler, Plymouth, DeSoto, Jeep and Dodge.