DEBUTS NEW HUMMER, SEMA VEHICLES, ACCESSORIES
AT 2003 SEMA
General Motors' President of North America, (L) and Wayne Cherry,
Vice President of Design, enjoy the customized sound system of a Hummer H2 while
touring the show floor of the 2003 Specialty Equipment Market Association, (SEMA)
show, November 4, 2003. The SEMA show is the industry's premiere after market
automotive showcase. Photo: Joe Polimeni/General Motors
Motors all new 2005 Hummer H2 SUT takes a man made hill
during its unveiling at the Las Vegas Speedway track
Monday, November 3, 2003 making its worldwide introduction
prior to the opening of the Specialty Equipment Market
Association (SEMA) show. (Photo: Joe Polimeni/General
General Motors' all new 2005 Hummer H2 SUT is poised at the base of the volcano
eruption at The Mirage Hotel on Las Vegas' famous the strip, Thursday, October
30, 2003. The H2 SUT (sport utility truck) will be introduced worldwide November
4, prior to the opening of one of the industry's premiere automotive showcase,
the Specialty Equipment Market Association, (SEMA) show. (Photo by Joe Polimeni)
Silverado Crew Cab Light Service Support Vehicle (LSSV)
Silverado Crew Cab Light Service Support Vehicle (LSSV)
Chevrolet Suburban Partner Vehicle
GMC Sierra Partner Vehicle
VEGAS - General Motors is using the backdrop of the industry's
premiere automotive showcase to make a powerful statement about
the company's continued commitment to offering “gotta-have” vehicles,
parts and technology. This includes unveiling a new HUMMER, announcing
future Performance Division offerings, featuring several new powertrain
applications, presenting an array of new accessories and showing
a trio of vehicles that led an assault on the Bonneville Salt Flats.
Specialty Equipment Market Association (SEMA) exhibit includes
more than 40 production, concept and brand-directed vehicles
- all of them on display for the first time. The display incorporates
offerings targeted at a variety of consumers. The common thread
is clear, however. Whether you're in the market for 20-inch wheels,
a big block crate motor, a high-performance sport-compact “tuner” right
out of the box, the hottest SUV on the planet, a pocket-rocket
powerplant or high-performance derivatives of your favorite production
vehicles, GM has the products and power you need.
Concept to reality
The origin of three high-performance vehicles - available in dealer showrooms
early next year - can be traced to the 2002 SEMA show.
“Last year's SEMA show was the coming-out party for the newly
formed GM Performance Division,” said Gary Cowger, president of
GM North America. “We showed concepts that became the Pontiac Bonneville
GXP, Cadillac CTS-V and the Saturn ION Red Line. This year we're
showing the real deal, vehicles with great performance and design
that have moved quickly from concept to reality.”
GXP puts real teeth behind Pontiac's promise of “Excitement,” with
a 4.6-liter DOHC V-8 that delivers 275 horsepower and a performance-tuned
handling package that includes four-wheel independent suspension,
StabiliTrak and an electrically controlled transaxle with
a 3.71 final drive ratio.
- The CTS-V brings Cadillac into the high performance luxury
arena with a 400-horsepower, 5.7-liter V-8, six-speed manual
transmission, large Brembo performance brakes, 18-inch wheels
and tires, retuned shock absorbers and a host of interior and
exterior styling refinements.
- Inspired by the tuner car movement, the ION Red Line quad coupe
features an integrated performance package including a 2.0-liter
supercharged, intercooled version of the Ecotec four-cylinder
engine, racetrack-bred suspension and unique styling. A specially
prepared ION Red Line driven by Jim Minneker, a GM Performance
Division engineer, set the land-speed mark for its class on the
Bonneville Salt Flats in northern Utah. At SEMA, the ION Red
Line is joined by the VUE Red Line, a limited-production sport
utility featuring a lowered body, sport-tuned suspension and
steering, ground effects and VUE's new 3.5-liter, 250 horsepower
GM Performance Division provides the skill, enthusiasm and integration
to deliver uniquely branded performance vehicles out of a common “toolbox.”
“We provide the integration among the various GM disciplines critical
to delivering ‘gotta-have' product,” said Mark Reuss, executive
director of GM Performance Division, who also serves as executive
director of vehicle architecture. “Performance Division has a voice
in the very earliest stages of product development, so the engineering
that goes into the performance derivatives is integrated back into
the mainstream production process. This functional integration
is a competitive advantage.”
Next up for GM Performance Division will be a Chevrolet TrailBlazer
SS, a 2006-model-year entry that will feature a Corvette-inspired
V-8 engine, 20-inch wheels and a lower suspension than the current
production model. The production TrailBlazer SS will be based on
the TrailBlazer SS concept originally shown at the 2002 SEMA show.
Reuss' team is working up plans for other vehicles as well.
These production-intent vehicles are the first in a line of next-generation
performance cars and trucks that will be identified by brand-specific
designations - SS for Chevrolet, GXP for Pontiac, V-series for
Cadillac and Red Line for Saturn.
Test bed for new concepts
In addition to showcasing vehicles headed to production, GM is using the SEMA
show as a test bed to gauge reaction from the experts in specialty vehicles.
It's a process that helps move great ideas from the concept stage into the
dealer's showroom as fast as possible.
Among the GM highlights at the 2003 SEMA show:
- Chevrolet is developing a portfolio of Z71 trucks with off-road
suspension and high stance, such as the Silverado Crew Cab 4x4
and Extended Cab 4x2, as well as a TrailBlazer 4x4 and a two-wheel-drive
version of Colorado. A series of XTREME vehicles (Equinox, Colorado,
Malibu and Aveo) provide the canvas for evaluating a wide range
of performance enhancements, body kits and other accessories
to allow enthusiasts to customize their vehicles. Chevy is displaying
the SSR, its innovative, head-turning convertible sports pickup,
with GM Accessories that help personalize the vehicle. Also being
shown is a special Cavalier that competes in the National Hot
Rod Association (NHRA) modified class with its 1,000-horsepower
version of the Ecotec 2.2-liter engine.
- Pontiac presents five concepts - Grand Prix, Grand Am, Vibe,
GTO and Sunfire - with an Autocross total performance theme.
The cars are outfitted with performance parts relevant to autocross
events, which are often run on parking lots and airport runways
on courses defined by traffic cones, making handling as important
as straight-ahead power. Pontiac also showcases the American
Tuner Sunfire Coupe with an aftermarket body appearance kit debuting
at dealers in late January 2004.
- GMC showcases
an “adventure” series of professional
off-road trucks with capabilities for outdoor enthusiasts,
each carrying the AT4 designation. The show vehicles are
all-terrain variants of trucks: Yukon, outfitted for snow
skiing trips; Envoy XUV, accessorized for the water sports
enthusiast; Sierra Crew Cab Short Box, designed with the
outdoor enthusiast in mind; and Canyon Crew Cab, outfitted
for a kayaking expedition.
- Cadillac demonstrates ultra luxury security executive customization
with the Escalade ESV Executive Limousine. The SRX Black Diamond
and CTS Sport explore production capable add-on accessories,
the SRX Black Diamond aimed at skiing and other active lifestyle
pursuits and the CTS Sport targeting sport appearance and performance.
Cadillac also is showing the CTS-V with 18-inch flangeless wheels
and carbon fiber accessories.
- Saturn highlights sport compact performance with its production-intent
versions of the ION Red Line and VUE Red Line. The VUE Street
Play tests ultimate performance limits of the VUE Red Line with
a supercharged, 300-horsepower version of the 3.5-liter V-6 while
also adding performance-oriented exterior and interior changes.
- Buick highlights how it is bringing a new level of premium
refinement and style to its growing truck portfolio with the
Rendezvous and Rainier TW editions. Both concepts explore premium
luxury appointments such as new leathers, fabrics, colors and
- HUMMER emphasizes the functionality and versatility of the
new H2 SUT (sport utility truck) with the H2 SUT Dirt Sports
concept. The Dirt Sports concept includes off-road dirt bike,
camping and hard tonneau packages.
- GM also is showing off three new vehicles in its Homeland Security
lineup for 2004: a one-ton 4x4 Chevrolet Silverado Crew Cab Cargo/Troop
Carrier, a Chevrolet Police Tahoe, and a Cadillac DeVille Armored
GM Accessories continues to grow
GM Accessories is expanding the breadth of its accessories offerings. In 2001,
GM Accessories offered 150 products. That number has grown to more than 500
in 2003, and will exceed 1,000 offerings by the end of 2004. At the SEMA
show, GM Accessories has more than 100 parts on display, up from 21 in 2002.
GM Accessories offers the best fit, best function and most tailored
appearance. Vehicles like the new Chevrolet Colorado and GMC Canyon
midsize pickups, the HUMMER H2 and Chevy SSR are examples in which
GM Accessories are integrated into the vehicle design and engineering
GM Accessories' new offerings include a number of product lines
that cross GM's car and truck portfolio, including:
- All-new 20-inch wheels designed specifically for Chevrolet
Silverado and GMC Sierra and 17- and 18-inch custom wheels that
will be introduced in 2004 for other GM cars and trucks.
- Customized interior trim kits; examples can be seen at SEMA
on the Pontiac Grand Prix, Grand Am and Sunfire; Chevy Colorado
and TrailBlazer; and on HUMMER products.
- A new 572-cubic-inch, 620-horsepower big block engine available
from GM Performance Parts, shown on a 1955 Buick Roadmaster owned
and rebuilt by Jay Leno.
- Ecotec four-cylinder supercharged engines with additional variants
to come in the future.
Other new offerings include 10 new products, mostly chrome accents,
for the H2, whose customers buy $1,500 in GM Accessories on average;
four accessories exclusive to the 2005 H2 SUT, which will also
be available with many of the SUV's accessories; 17 accessories
available at launch for the SSR; and 23 available accessories for
the Pontiac Vibe, including a supercharger.
GM Accessories also is gauging market reaction to potential new
products, including a modular pull-down sliding roof rack system
and retractable side steps on the GMC Yukon and a new cargo rail
system on GMC Sierra.
New engines, new technologies
GM Powertrain is using SEMA to show off new engines and variants, including
two engines with Displacement on Demand (DOD) cylinder-deactivation technology
for improved fuel economy. By 2008, GM will have two million vehicles with
V-8 and V-6 engines with DOD. The new engines with this technology are:
- The Gen IV small-block V-8, with higher performance and an
array of technical advancements. The Vortec 5300 small-block
with DOD debuts on V-8-equipped versions of the 2005 Chevrolet
TrailBlazer EXT, GMC Envoy XUV and Buick Rainier. An automotive
application of the Gen IV small-block without DOD debuts later
in the 2005 Corvette.
- The 3900 V-6, the latest in GM's longstanding family of 60-degree
V-6 engines. The 3900 will be the first GM overhead valve engine
to use variable valve timing, and it will be GM's first V-6 to
use DOD. Its first application will be on the 2005 Pontiac G6.
GM is also showcasing a new Ecotec 2.4-liter variant, which brings
both larger displacement and variable valve timing to the Ecotec
modular family. The Ecotec 2.4-liter, with 170 horsepower and 170
lb.-ft. of torque, will debut on the all-new 2005 Chevrolet Cobalt.
Growth of HUMMER
HUMMER is highlighting its growth as a brand, unveiling the H2 SUT and a new
interior for the H1.
With its reconfigurable Midgate, the H2 SUT provides a unique
blend of capability and functionality in an off-road vehicle. While
the 2004 H1 is as rugged and uncompromising as ever, a host of
interior updates - the first significant redesign in H1's history
- add comfort, convenience and refinement to the unique HUMMER
On display at SEMA, the innovative Sit-N-Lift power seat makes it easier to
enter and exit GM's midsize vans. Available on select Chevrolet Venture,
Pontiac Montana and Oldsmobile Silhouette minivans, this new option strengthens
GM's commitment to providing transportation solutions for seniors, people
with disabilities and caregivers. The Sit-N-Lift power seat makes GM the
only automotive manufacturer in the U.S. to offer a fully motorized, rotating
lift-and-lower passenger seat.