LAND
ROVER SHOWCASES ITS BRAND DNA – THE DEFENDER 110
Land Rover
Defender 110 CMD |
LAS
VEGAS, NV – Land
Rover North America is displaying the Land Rover Defender 110
CKD (Complete Knock Down) at the 2003 Specialty Equipment Market
Association (SEMA) annual trade show. A natural fit for an event
devoted to vehicle customization, the Defender 110 CKD is a fully
assembled kit version of its most iconic vehicle.
“SEMA is the perfect platform to remind the world of our inherent
capability in the utility vehicle segment, and Defender happens
to be the most flexible and most heavily accessorized vehicle in
the Land Rover lineup,” commented Communications Director Larry
Rosinski, Land Rover North America. “SEMA also allows us to showcase
that—in addition to being built in any way—Defender can also be
built anywhere.”
Defender is specifically engineered for manufacturing flexibility.
While the majority of global assembly occurs in Solihull, England,
the balance takes place at in-market CKD factories. These six global
facilities receive, unpack, and assemble the Solihull-sourced components.
This approach allows Land Rover to reach markets that are not accessible
to other brands, continuing its heritage of service and expedition.
Currently,
sold in over 100 markets around the world, the Defender is available
in three different wheelbases, 90, 110 and 130, as well as numerous
body styles and interior configurations. While rugged and practical
in appearance, today's Defender marries legendary capability
with the amenities expected in a modern vehicle. "And
with countless accessory choices," adds Rosinski, "Defender CKD
continues the model's tradition of functionality to suit any purpose."
Defender 110 CKD Features include:
- Exterior
color – Chawton White
- Interior trim - Black Leather
- Leather steering wheel
- Polished gear knobs
- Brunel Switch Panel
- Air Conditioning
- Single in-dash CD player
- Electric Front Windows
- Full external/internal roll cage
- Black Door Casings with Brunel Trim
- Sunroof
- Diamond Plate Floor Mats
- Electronic Traction Control
- Anti-lock Braking System (ABS)
- 16x7 Steel Wheels
- Bridgestone Dueller MT 285/75/16 Tires
- Rock Sliders
- Front steering guard
- Rear fuel tank guard
- Winch integrated bumper
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