Press Release


Patriotic 2014 Jeep Wrangler from Revered Off-Road Builder Dave Doetsch To Feature Latest Parts From Rugged Ridge and Alloy USA

 Sergeant Rock Jeep JKSuwanee, Ga. (October 8, 2013) – Omix-ADA®, the world’s largest independent manufacturer of Jeep® parts and accessories, announced today that famed Jeep builder Dave Doetsch will publicly unveil his latest project, Sergeant Rock, at the OMIX/Rugged Ridge Off-Road Success Center at the 2013 SEMA Show in Las Vegas, November 5 – 8.

Based on an Anvil Blue 2014 Jeep Wrangler Unlimited Rubicon, Sergeant Rock is a military themed rock crawler that will feature a variety of new products at the SEMA Show from Alloy USA and Rugged Ridge, including the Performance Vented Hood,Hurricane Flat  Fender Flares and 17-inch Drakon Alloy Wheels.

“Having Sergeant Rock join our collection of Jeeps on display fits perfectly with our patriotic celebration at this year’s show,” said Henk Van Dongen, Director of Marketing at Omix-ADA. “We love working with Dave because it always amazes us how he uses our products to create such unique vehicles.”

In addition to Sergeant Rock, the Off Road Success Center will showcase a wide range of modern and historic Jeeps, showing the evolution of both the industry and the legendary Jeep marque.

The Off Road Success Center will also host a number of other attractions, including autograph signings from celebrity guest R. Lee Ermey, “The Gunny,” a radio show with interviews of the some biggest names in the off-road industry and a live build of a custom military themed 2014 Jeep JK Wrangler.

For more information about Rugged Ridge or the OMIX/Rugged Ridge Off-Road Success Center at the 2013 SEMA Show, please contact Rugged Ridge at (770) 614-6101 or visit its website at


Omix-ADA®, Inc. is the world’s largest independent manufacturer and wholesaler of Jeep®, truck and off-road parts, accessories and floor liners. For nearly two decades, Omix-ADA has designed, tested and manufactured more than 16,000 of the highest quality restoration and replacement parts and accessories. The Omix-ADA family of brands, Rugged Ridge® and Alloy USA®, are distributed throughout the USA and in more than 50 countries worldwide. For more information, please call Omix-ADA, headquartered in Suwanee, GA at 770-614-6101 or visit


Jeep® is a registered trademark of Chrysler Group LLC.

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