Fort Mill, SC – December 4, 2014. General Tire and Jeepspeed announced today that General Tire has agreed to a multi-year sponsorship to continue as the official tire of the Jeepspeed Desert Race Series beginning January 2015. Since 2008, General Tire has been the official tire of Jeepspeed with teams utilizing the famed GRABBER tire. The partnership has allowed Jeepspeed to offer its competitors affordable racing within the Best in the Desert (BITD) Series where budget-conscious racers can compete on the same race courses as the pros.
“We’re proud to extend our sponsorship with Jeepspeed,” said Travis Roffler, director of marketing for General Tire. “This is an action-packed, affordable race series that continues to grow each year so it’s a great partnership for us.” (more…)


