Corona, CA (April 14, 2015) — BFGoodrich, a manufacturer of premium tires “that can handle any challenge,” will continue its support of the Lucas Oil Off Road Racing Series in 2015 with an expanded 18-event season that began March 20-21 at Lake Elsinore Motorsports Park in Lake Elsinore, CA.
|BFGoodrich will again lead the way with full-service trackside support to all BFGoodrich racers, along with a strategic marketing and communications plan to co-promote the Lucas Oil Off Road Racing Series through BFGoodrich’s racing partners which include Bryce Menzies, Rob MacCachren, RJ Anderson, and Casey Currie. BFGoodrich will also continue its social media content calendar in partnership with Menzies Motorsports and Discount Tire to promote the BFGoodrich partnership with the Lucas Oil Off Road Racing Series.”BFGoodrich is proud to continue our partnership with Lucas Oil for the 2015 season,” stated Peter Calhoun – Motorsports Manager BFGoodrich Tires. “We are proud to provide our partner drivers the world’s toughest, highest performing off-road racing tires in every pro class including the new DOT legal BFGoodrich All-Terrain T/A KO2 in Pro Lite as we chase season championships in all four Lucas Oil Off Road Racing Series pro classes.”For more information please visit: www.bfgoodrichtires.com
|Race series Director Ritchie Lewis said, “The Lucas Oil Off Road Racing Series is an ideal place for BFGoodrich to demonstrate their off-road tires. We look forward to their increasing visibility as the season progresses.”
The continually growing Lucas Oil Off Road Racing Series brings door-to-door, four-wheel action to challenging, fan-friendly tracks. Team Lucas is an alliance between Lucas Oil Products and select marketing partners that increases brand awareness, maximizes television coverage and enhances live, ‘family friendly’ event experiences for fans. Lucas Oil Products is the world leader of high-performance lubricants and problem-solving additives, and distributes hundreds of unique formulations in 40 countries, with continued growth every year. Its television production arm, Lucas Oil Production Studios, produces more than 300 hours of programming for CBS, CBS Sports and the Lucas-owned MAVTV Network.