Day: March 10, 2016

  • JL Audio announces powersports audio line up

    JL Audio announces powersports audio line up

    Miramar, FL—March 2016—JL Audio, known for producing some of the finest audio systems in the, marine, mobile, powersports, and home audio markets, has unveiled a massive, new product line specifically designed for off road, all terrain vehicles. The new MX Series amplifiers, VeX™ Pod speaker systems, Stealthbox® subwoofer systems, and three source units, are designed for the rigors of installation in off-road vehicles that like to play dirty. (more…)

  • BFGoodrich® Tires Brings Desert Legacy  Into Focus with MINT 400 Sponsorship

    BFGoodrich® Tires Brings Desert Legacy Into Focus with MINT 400 Sponsorship

    GREENVILLE, S.C., March 9, 2016 – BFGoodrich Tires will be the presenting sponsor of the MINT 400 while its tires aim to master the 107-mile race course for the 27th time. The Polaris RZR® Mint 400 Presented by BFGoodrich® Tires will be March 9‒12, just south of Las Vegas.

    For the past three years, BFGoodrich ® Tires has dominated the Mint 400, also known as “the Great American off-road race.” The tire brand that invented the all-terrain tire category 40 years ago has claimed the last three overall race wins and 27 of the top 30 overall finishes in that span.
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  • Dirt Riot Kicks of 6th Year of Central Series Racing Action

    Dirt Riot Kicks of 6th Year of Central Series Racing Action

    Dirt Riot Endurance 4×4 Racing Saturday March 12th Starting at 9am at Canyons Off Road Park outside Fredericksburg, TX

    FREDERICKSBURG, TX    MARCH 9, 2016:  The Central Series Dirt Riot teams will be surprised when they follow the arrows for the first race of 2016. The course is laid out in reverse direction as years past, as well as offering some new trail areas that have not seen racing action in years, if ever before.  The offroad 4×4 racing will be perfect combination of fast areas and technical rock areas for the list of Central Series racers that have been racing for years, and for the new racers this year. As tradition holds, winners of  the Pro 4400 4×4 Class and Pro UTV Class will receive their cash prizes and a Canyons Off Road custom-made belt buckle. (more…)

  • Lucas Oil Off Road Racing Returns

    Lucas Oil Off Road Racing Returns

    The Lucas Oil Off-Road Racing Series presented by Geico 2016 season opener is coming to Wild Horse Pass Motorsports Park, in Chandler, AZ, March 19-20. The 2015 champions return to defend their titles against a stacked field of talented racers. There’s lots of changes this year including class changes, new vehicles, new drivers and a new streaming TV channel has been added to bring all the action into your home 24/7.  (more…)

  • FOX puts up $10k to the winner of The 2016 Polaris RZR MINT 400 presented by BFGoodrich Tires

    FOX puts up $10k to the winner of The 2016 Polaris RZR MINT 400 presented by BFGoodrich Tires

    The leader in high performance shock absorbers champions “The Great American Off-Road Race”

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    FOX, an industry leader in design and development of high performance shock absorbers and off-road racing suspension products for over three decades, has returned as a sponsor of the 2016 Polaris RZR Mint 400 Presented by BFGoodrich Tires and has put up a ten thousand dollar purse for the Mint 400 overall winner on FOX shocks. Additionally, the FOX Proving Grounds returns to one of the toughest and most challenging sections of The Mint 400 race course.

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    “Off-road racing is the ultimate proving ground for automotive technology.  Fox is a great example of a company that created a product born from off-road racing and took it mainstream. People drive vehicles everyday that have been improved by technology learned from off-road racing. FOX has done a great job of taking an off-road company and turning it into a globally recognized brand,” commented Matt Martelli, Mint 400 CEO.

    Redefine your limits.  #RIDEFOX

    FOX offers bolt on performance shocks for your daily driver and UTV, utilizing the same technology used in high performance world off-road racing.

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    Come by and see FOX’s complete line of products at The Mint 400 contingency on Friday, March 11th on Fremont Street East, beginning at 8:00am continuing on all day until 5pm.

    Support the brands that support off-road and ask for FOX suspension at your local automotive suppliers.

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    ABOUT FOX FACTORY HOLDING CORP. (NASDAQ:FOXF)
    Headquartered in Scotts Valley, CA, FOX designs and manufactures high-performance suspension products primarily for mountain bikes, side-by-side vehicles, on-road and off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, and motorcycles. For more than three decades, FOX’s team of enthusiasts and professional athletes has been improving vehicle performance through a unique commitment to redefining ride dynamics.

    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the oldest, most prestigious, and most challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over three hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1967, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the worlds best off-road race teams do battle at The Mint 400!

    About Mad Media
    Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.