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BFGoodrich Expands Partnership With Crandon International

by / 0 Comments / 38 View / August 24, 2016

BFGoodrich Named “Official Tire” of Crandon International Raceway While Celebrating History with “BFGoodrich Barn”

Historic Crandon Barn Being Remodeled For Labor Day Weekend Debut

Celebrating the 40th anniversary of both its legendary All-Terrain T/A tire and the company’s first official entry into off-road racing at the 1976 Baja 500, BFGoodrich has been named “Official Tire” of Crandon International Raceway. Today’s partnership announcement not only expands BFGoodrich’s long relationship with the “Big House,” but is an integral component to this summer’s remodeling of its historic barn and the main entrance to the track’s highly popular “BFGoodrich PRO Pit” area of Crandon’s massive 400-acre facility.

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The BFGoodrich brand has a rich history of racing excellence at Crandon International Raceway, including an impressive list of PRO and Sportsman Crandon World Championships, as well as 12 victories in Crandon’s prestigious BorgWarner/AMSOIL Cup races — more than all other tire companies combined. That list of Crandon winners includes such legendary names as Jack Flannery, Steve Kelley, Curt LeDuc, Scott Douglas, Carl Renezeder, Johnny Greaves, Jason Baldwin, Scott Douglas, Ricky Johnson, Chad Hord and Rob MacCachren.

“Racing at Crandon International Raceway gets to the roots of short course off road racing in our country and is a venue BFGoodrich has focused on achieving success,” said Peter Calhoun, BFGoodrich motorsports marketing manager. “This is a legendary venue and there is no better place to incorporate our brand into this setting than the historic Crandon barn.”

Known for hosting the oldest and most prestigious stadium-style off-road races in the world, Crandon International is preparing for its historic 47th annual Off-Road World Championship, scheduled for September 1-4, 2016. It will be a Labor Day weekend unlike any in the track’s colorful history. From the new Crandon World Cup/TORC PRO Open Testing on Thursday, September 1st to two packed days of TORC PRO and Sportsman racing to Sunday afternoon’s dramatic 7th annual AMSOIL Cup finale – the sport’s richest race – the 2016 Crandon World Championship promises to be something special for fans, drivers and teams. For Crandon visitors of all types, the most significant change in 2016 will be a refreshing of the newly renamed “BFGoodrich Barn.”

Once the only two structures found on the vast 265-acre landscape known as Plumber’s Farm were small home and the large historic barn that now serves as Crandon International Raceway’s legendary landmark. It served as a home to 59 heads of milk cattle and up to 50 tons of hay before the land was purchase by the Crandon Wolfsman Sportsman Club in 1984. The house was eventually moved, but the barn stood all the way through 1998, when then lower portion was turned into the track office, a meeting room and a special VIP area and bar.

Until now, the upper portion of the barn served as a somewhat rustic meeting area and food concession stand. Special events, dances and even large family reunions have all taken place under the original structures massive open-air ceiling.

For 2016’s 47th annual Crandon Off-Road World Championship and Crandon World Cup weekend, the traditional red and white structure will carry new BFGoodrich signage on the exterior, while inside the main area will be upgraded with a new BFGoodrich/Crandon historic display area, upgraded sound system, multiple new video displays, refreshed decorating and enhanced lighting.

“We are very proud of our expanded relationship with the BFGoodrich brand for 2016 and beyond,” explained Crandon Track President Cliff Flannery. “Our historic barn is as authentic as it gets, and we feel the same way about BFGoodrich’s long and winning history at Crandon International Raceway. They have won a huge number of races and championships here. We are going to help celebrate that legacy with the BFGoodrich Barn, the BFGoodrich PRO Pits and naming them as our “Official Tire.”

BFGoodrich and Crandon International invites all race fans attending the upcoming four-day “Woodstock for Gearheads” to come down to the newly renamed barn and enjoy the newest attraction at the “Big House.”

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