GREENVILLE, S.C., Nov. 3, 2016 ― BFGoodrich Tires, dedicated to providing high performance tires for those who have a passion for driving in virtually any environment announced its partnership as the exclusive tire partner of Jeep Jamboree USA for 2017.
Jeep Jamboree USA is a unique program made of up more than 30 events across the country where the intention is to encourage Jeep owners to get the most adventure from their vehicle.
The events are typically two-day, family oriented adventures that cater to every level of expertise. Experienced guides help navigate and educate Jeep owners along the way.
“Jeep Jamboree USA is about exposing Jeep owners and families to adventures they may have thought were inaccessible,” said Pearse Umlauf, president and CEO of Jeep Jamboree USA. “The partnership with BFGoodrich Tires has natural synergies with our company. BFGoodrich prides itself on decades of creating industry-leading off-road tires to empower drivers to experience their world. This partnership will enable us to reach more people and make significant impacts in the communities where our events are held and stimulate enthusiasm around responsible four-wheel drive adventures across the country.”
Each Jeep Jamboree USA event can attract hundreds of Jeep owners and make a significant economic impact on the community in which the event is held. BFGoodrich Tires will be present at these events detailing its off-road product offerings as well as activating in a larger way at several events which includes expert driver instruction.
“From creating the radial all-terrain market to supporting grassroots racers, BFGoodrich has an unparalleled commitment to off-road enthusiasts and their pursuit of driving happiness. Jeep Jamboree USA is the world’s largest commitment to supporting Jeep owners so they are the perfect opportunity for BFGoodrich to better support Jeep owners,” said Oscar Pereda Director of Enthusiast Engagement, “and Jeep Jamboree events are the perfect opportunities for us to help Jeep owners to better enjoy their off-road adventures as well as demonstrate how BFGoodrich Tires can help enable their experience.”
About BFGoodrich Tires
With more than 110 years of heritage, BFGoodrich Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 45 years of motorsports experience, BFGoodrich Tires delivers tires for a full range of driving experiences from ultra-high performance street to off-road terrain with one common theme – extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at www.BFGoodrichTires.com, on Facebook at www.Facebook.com/BFGoodrichTires or on Twitter at @BFGoodrichTires.
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