SUPERIOR, Wis. (Feb. 12, 2018) – AMSOIL INC. is stepping down as the Official Oil of TORC and shifting its off-road efforts into new markets, new series and other high-profile events.
Plans include a targeted schedule of participation in TORC events, plus LOORRS, Ultra4 Racing and more. As the teams become involved in more national races, AMSOIL will maintain its roots in the Midwest by continuing its support of the AMSOIL Cup race at the Crandon World Championships this September in Crandon, Wis. AMSOIL-sponsored Pro 4×4 driver Scott Douglas and Pro 2wd/Ultra4 driver Brad Lovell are excited about the opportunities this new direction presents and support AMSOIL in this move to compete in new markets that help AMSOIL maximize its media exposure and reach new racing fans.
“AMSOIL remains committed to off-road racing and motorsports,” said AMSOIL Racing and Events Manager Kevin Kastner. “This shift aims to put AMSOIL and our racing teams in front of a more diverse off-road crowd.”
Racing in general – and off-road racing specifically – is integral to the history of AMSOIL. From supporting 13-time Pike’s Peak Hill Climb champion Bobby Unser Jr. in the company’s early days to sponsoring Douglas, Lovell and others today, AMSOIL has been committed to off-road racing for decades. The company is excited to further grow its support of motorsports in 2018.
AMSOIL has been the recognized leader in synthetic lubrication since 1972. For more information about AMSOIL synthetic lubricants and performance products contact your nearest AMSOIL distributor, or call AMSOIL at (715) 392-7101 or 1-800-777-8491. AMSOIL INC., 925 Tower Ave., Superior, WI 54880. www.amsoil.com